Business Glossary

description of a customer group or type of customer based on various demographics , psychographic, and/or geographic characteristics. For example, magazine advertising salespeople provide advertisers with customer profiles describing the type of person who will be exposed to advertisements in that magazine. The description may include income, occupation, level of education, age, gender, hobbies, and/or area of residence.

description of a customer group or type of customer based on various demographic , psychographic , and/or geographic characteristics; also called shopper profile . For example, magazine advertising salespeople provide advertisers with customer profiles describing the type of person who will be exposed to advertisements in that magazine. The description may include income, occupation, level of education, age, gender, hobbies, or area of residence. Customer profiles provide the knowledge needed to select the best prospect lists and to enable advertisers to select the best media.