centrality Definition | Business Dictionaries from AllBusiness.com
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Business Glossary


Business Definition for: centrality

degree to which an individual's attitude is tied to ego or the individual's sense of self-worth. The greater the centrality of an attitude, the more resistant that attitude is to change. For example, a U.S. Marine's attitude toward his country has a high degree of centrality and that Marine would be highly resistant to antipatriotic propaganda . However, his attitude toward a brand of toothpaste has a low centrality and would be much less resistant to change.

See also cognitive consistency
Copyright c 2000, 1994, 1987 by Barron's Educational Series, Inc. Reprinted by arrangement with Publisher.


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