business-to-business advertising Definition | Business Dictionaries from AllBusiness.com
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Business Definition for: business-to-business advertising
business-to-business advertising

advertising intended to communicate among businesses, as opposed to consumer advertising. Business-to-business advertising is directed at business people or companies who buy (or specify-such as architects, engineers, or contractors) products for business use. Businesses advertise in their own trade publications (a practice called business paper advertising), of which there are three times as many as consumer magazines.

See also American Business Press, Inc.
business-to-business advertising

advertising intended to communicate among businesses, as opposed to consumer advertising . Business-tobusiness advertising is directed at business people or companies who buy (or specify-such as architects, engineers, or contractors) products for business use. Businesses advertise in their own trade publications (a practice called business paper advertising), of which there are three times as many as consumer magazines . Business-tobusiness advertising accounts for approximately $3 billion annually in advertising revenue.

See also American Business Press, Inc. (ABP) , Business Publications Audit of Circulations (BPA)
Copyright © 2007, 2000, 1997, 1987, by Barron's Educational Series, Inc. Reprinted by arrangement with Publisher.
Copyright c 2000, 1994, 1987 by Barron's Educational Series, Inc. Reprinted by arrangement with Publisher.

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