Business Glossary

a comprehensive analysis of all aspects of a business enterprise relevant to its viability, including its history, management, competitive position, market, activities, products, policies, finances, and projected finances. Its purpose is usually to attract financing or investment capital.

document required of new businesses or corporations in reorganization , where the business is planning a major change in operations. This plan may be a chronological explanation of how the firm will use the bank loan, plus management goals and earnings objectives over the next three to five years. This statement usually is accompanied by a pro forma statement of anticipated earnings and expenses over the same period. The two statements should complement each other.

document that organizes a business concept, including marketing and management strategies and financial projections.