Business Definition for: accordion insert
accordion insert
advertising pamphlet,
circular
, or leaflet that has been folded in an
accordion fold
and prepared for binding into a magazine or for enclosure in an envelope as a piece in a direct-mail campaign.
See also
fanfold
Related Terms:
method of folding brochures or forms like a fan; also called accordion. continuous forms are also fanfolded. A fanfolded brochure fits inside a standard-size envelope, yet unfolds easily to an oversize piece. It is not as easy for the reader to refold and presumably ignore. Fanfold brochures are especially useful for product promotions using large colorful pictures that have great dramatic impact.
Referring Terms:
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