Global Cosmetic Industry

Issue Date: 05/01/2007

In This Issue

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1. Brand lessons: SK-II closed its retail counters in China following a... Eleven years ago, I bade farewell to my regular column, "Notes from the Orient in GCI magazine's sister publication Cosmetics & Toiletries magazine, but promised ... (PREMIUM PERIODICAL ARTICLE) 2. Leveraging scent to deliver on brand promise: brands, through signature... Whether the aroma of a particular cologne or of a beloved dish from childhood, scent--more significantly than any of the other senses--is capable of bringing ... (PREMIUM PERIODICAL ARTICLE) 3. Market smart to special needs: a mother with special needs daughters urges... Would it surprise you to learn that 20% of our adult population reports having a disability, according to the U.S. Census Bureau? Let's bring that ... (PREMIUM PERIODICAL ARTICLE) 4. A mandate to innovate: Yankee Candles's Rick Ruffulo: a home fragrance... Yankee Candle began with a handful of melted crayons shaped into a candle, a gift for its young founder's mother. Today, the company is the ... (PREMIUM PERIODICAL ARTICLE) 5. New luxury: luxury and how it is defined is changing as the baby boomers... EXECUTIVE SUMMARY * Luxury depends on the experience of the consumer, not the product itself. * The definition of luxury is always changing as the ... (PREMIUM PERIODICAL ARTICLE) 6. All things fragrant.(GLOBAL REPORT) Scent is known to create an emotional connection, and savvy marketers in a variety of industries are discovering the power of using that connection to ... (PREMIUM PERIODICAL ARTICLE) 7. Scent: new frontiers in branding: scent can strengthen an emotional... EXECUTIVE SUMMARY * Scent can be used to create an emotional connection. * Consumers show a commonality in terms of shared emotional response. * Fragrance ... (PREMIUM PERIODICAL ARTICLE) 8. Fragrance gains in 2006: according to Euromonitor International's... EXECUTIVE SUMMARY The fragrance market is showing resurgence in Western Europe and the U.S. Direct sellers in Latin America remained the dominant distribution ... (PREMIUM PERIODICAL ARTICLE) 9. Emotional packaging: as beautiful as fragrance bottles can be, their true... EXECUTIVE SUMMARY * The first purchase of a fragrance can be attributed to the package. * The bottle must communicate the content, achieved through tactile ... (PREMIUM PERIODICAL ARTICLE) 10. The road to Dove Spa: the contract manufacturing expertise of COSi allowed... In recent years, the day spa market has experienced a constant upward trend with customers increasingly looking for new and innovative products and therapies. This ... (PREMIUM PERIODICAL ARTICLE)
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