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Generation X

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Rieva Lesonsky
Roozt.com is a new kind of online store that lets socially responsible companies connect with customers who want to donate to the nonprofit of their choice with every purchase. It's the brainchild of...
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Chris Marentis
If you haven’t gotten a SEO monkey call and you own a business, it’s just a matter of time. Avoid certain disaster by educating yourself about what works and what doesn’t when it...
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An effective sales process and a clear message are two sides of the same coin, both focused at achieving growth goals.
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Rieva Lesonsky
We multitasking small business owners need all the help we can get. So why not take advantage of innovative products and services designed to make our entrepreneurial lives just a little bit easier?
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Mike Kraus
By  | Filed In: Retail
Twitter is a key business tool. But how many of these actions are you partaking in?
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Rieva Lesonsky
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By Sarah Pierce |  Filed In: Presentation Software and Software Services & Applications
Pocket-size projectors, which allow you to project presentations, video, and photos on any surface, are a boon to business travelers. Here’s how to find the right pico projector for your company.
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Who would you trust more? The person who can answer your direct question or the fly by night song and dance person?...
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Developing an e-mail template compelling enough to elicit a response from a prospect is hard enough. What compounds this challenge are spam filters, firewalls and a slew of other devices that channel our...
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Question: What is the evolution of BRAINStorming? Answer: SMARTStorming.SmartStorming will be presenting its highly successful Brainstorm Leadership Workshop in New York City, on Friday, October 29th, from 9:00am – 5:30pm. This is the...
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Are you or your sales team finding it difficult to bring in business? If so, I suggest you take a look at Bust Your Slump: A Dozen Slump Busting Strategies to Fill Your...
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Marco Carbajo
How is the smart credit card going to revolutionize the credit card industry? Discover how this new technology may be coming sooner than you expected.
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Tim Devaney - Tom Stein
KFC is using Facebook and Twitter to resuscitate a longtime marketing icon.
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If you operate a registered nonprofit, you might be eligible for a government grant.
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By  | Filed In: XML and Markup Languages
This may seem like a lot to consider, and it is! However, if you feel drawn to creating an advisory team for networking, it is well worth setting it up right from the...
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This PowerPoint presentation provides a way for you to assess the business potential of products or services. It looks at the product evolution process, idea generation, phase definitions and associated checklists, profiles and...
PowerPoint Download
Filed In: Training Downloads
This PowerPoint presentation a unique and practical treatment of how you can foster and support the creative process. Most of us have very little time to think up creative ideas -- ideas that...
PowerPoint Download
Paul Mccord
Just asking for referrals won't get you the referrals you want. Implement these steps and you will get tons of great referrals....
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If you haven’t tried social media yet, or your attempt has been unsuccessful, consider these five factors before going any further.
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Business Glossary

Definitions for: Generation-X
Generation-X

consumer group consisting of the post-baby boomers generation, born between 1964 and 1984. Generation-X is estimated to include 46 million Americans, or 17% of the U.S. population, spending $125 billion annually. Generation-Xers are characterized as having a high affinity for technology and as being computer and Internet proficient, skeptical about advertising claims, fast spending, and more impressed by personal style than designer price tags. They can be divided into three groups including college and graduate students, young professionals, and married couples. Entrepreneurship is high among Generation X-ers, and they tend to move easily from one employer to another. Coffee bars, extreme sports, and adventure vacations have developed in answer to the desires of Gen-X. Moderately priced retailers such as The Gap are favorites of Gen-X.

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