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Learning to Manage Millennials How older bosses can build a working relationship with the text-message generation. (ARTICLE) More Shoppers Shopping on Black Friday But they won't spend as much as last year. (BLOG POST) Identity Theft: Protect Your Children Using a child's Social Security Number is so attractive to many ID thieves because most people do not ... (BLOG POST) Jennifer revisited: are Generation-X moms still the powerhouse demographic? [ILLUSTRATION OMITTED] At PMA 06 and PMA 07, The Complete Picture inspiration center gave photo retailers ideas on ... (PERIODICAL ARTICLE) Why Gen Y is Unprepared to Survive Recession The current economic crisis may be the best test yet of Generation Y's ability to survive. After all, ... (PERIODICAL ARTICLE) 5 Things Gen Y Can Do to Survive Recession, Layoffs In some ways, Generation Y professionals may be better positioned than Baby Boomers and Generation X workers to ... (PERIODICAL ARTICLE) In Demography, Size Does Matter HEADNOTE REQUIRED READING Sure, each generation has its own kinks and quirks, but when it comes down to ... (PERIODICAL ARTICLE) The Slackers' X-cellent Adventure HEADNOTE Generation X has a reputation for aimlessness, but, in truth, its members are concerned about the future-and ... (PERIODICAL ARTICLE) Generational Spending {A Special Report} IT'S BEEN TWO YEARS since our November 2006 special issue on Generation Nation-a look at how the American ... (PERIODICAL ARTICLE) What's in a Job? HEADNOTE Recent college graduates prioritize workplace culture in seeking out employment opportunities. New college graduates are looking for ... (PERIODICAL ARTICLE) Voting with Their Wallets IT'S A DIFFICULT TIME for Americans. First, taxpayers were rattled by the news that they'll have to shoulder ... (PERIODICAL ARTICLE) Virtual Spenders HEADNOTE Personas, avatars, and social communities will drive spending in 10 years It's becoming increasingly obvious that customers' ... (PERIODICAL ARTICLE) The Generational Divide: World of Work Survey Encourages Collaboration from recent college graduates to veteran employees, there are four generations in the work force today: Traditionalists, Baby ... (PERIODICAL ARTICLE) 50+: The changing face of New Hampshire's workforce Financial needs, health-care concerns and an overall desire to remain mentally and physically active are keeping people in ... (PERIODICAL ARTICLE) Managing the multigenerational workforce: employers face challenges in... [ILLUSTRATION OMITTED] Financial needs, health-care concerns and an overall desire to remain mentally and physically active are keeping ... (PERIODICAL ARTICLE) Txtng cn b hzrdus 2 ur hlth Howard E. Greenberg leaves his New Rochelle home armed for business with a personal digital assistant on one ... (PERIODICAL ARTICLE) Business Plan - Hair Salon This is a business plan for a high-end hair salon that sets forth a vision for 15 years ... (FORM) Silent Generation Speaks Up About Work Instead of thinking of 60-and 70-somethings merely as retirees, employers might wish to understand what makes this generation ... (PERIODICAL ARTICLE) The new generation gap To begin a cross-generational awareness and managing a multigenerational work force training program, participants were asked to write ... (PERIODICAL ARTICLE) Credit Card Demographic Trends and Evolution: Good news for community banks How are short- and long-term forces shaping consumers' consumption and credit card usage, and what are the implications ... (PERIODICAL ARTICLE)
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Definitions for: Generation-X

Dictionary of Marketing Terms

Generation-X

consumer group consisting of the post-baby boomers generation, born between 1964 and 1984. Generation-X is estimated to include 46 million Americans, or 17% of the U.S. population, spending $125 billion annually. Generation-Xers are characterized as having a high affinity for technology and as being computer and Internet proficient, skeptical about advertising claims, fast spending, and more impressed by personal style than designer price tags. They can be divided into three groups including college and graduate students, young professionals, and married couples. Entrepreneurship is high among Generation X-ers, and they tend to move easily from one employer to another. Coffee bars, extreme sports, and adventure vacations have developed in answer to the desires of Gen-X. Moderately priced retailers such as The Gap are favorites of Gen-X.

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Students for America
Composed of Christian college students. Promotes liberty, free enterprise, limited government, fiscal responsibility, rule of law, strong national defense, and Judeo-Christian ethics. Encourages Generation Xers to pray for national leaders.

Founded: 1984
Dues: charter, $10 annual; non student, $25 annual.