Frozen Food Age

Issue Date: 10/01/1998

In This Issue

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1. Ice Cream Manufacturers Target the Holiday Season While not diminishing summer promotional activity, bulk ice cream manufacturers are taking a closer look at promotional opportunities for the holiday season, as well as ... (PERIODICAL ARTICLE) 2. Holidays: Time to Remember Promotional Opportunities The upcoming holiday season will be important for baked dessert manufacturers, though they are making sure not to squander opportunities at other times of the ... (PERIODICAL ARTICLE) 3. Special Report: Holiday Desserts make pies themselves or buy from restaurants or bakeries. "Depending on how it does, we'll determine whether it's just seasonal or all year long," Kemp ... (PERIODICAL ARTICLE) 4. Program Targets Potential of FSIs VSI Targeting Systems, Westport, Conn., has introduced FSI Expert, a program designed to help brand managers and account teams target free standing insert (FSI) promotions. (PERIODICAL ARTICLE) 5. Promotional Opportunities Feature Tie-ins with Pies August last year, vs. 32.2% in 1996. (PERIODICAL ARTICLE) 6. CONTENTS Holidays: Time to Remember Promo Opportunities While dessert manufacturers plan strong holiday promotions, ... (PERIODICAL ARTICLE) 7. Coolstor Unit Expanded An expansion at Coolstor Warehouse Services' Zumbrota, Minn., facility was scheduled to go online the first week of October, according to Allan Watts, president. (PERIODICAL ARTICLE) 8. Weather Also Helps Drive Season Sales for Segment tion more than the other way around. (PERIODICAL ARTICLE) 9. Catfish Recipe Collection Offered "It's not just fried," The Catfish Institute (TCI) says, and offers a collection of recipes to prove it. (PERIODICAL ARTICLE) 10. Lykes Partners with Ryder In 10-year Lease Program Richland, Fla.-based Lykes Transportation has added 91 new, 48-foot, Utility 2000R reefers to its fleet, the second phase of a program "to aggressively grow our ... (PERIODICAL ARTICLE)
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