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Wireless Zone
Cellular retail store selling Verizon Wireless products and services
You’ve just entered the Wireless Zone. The company offers the latest cellular/wireless phones, GPS navigation, wireless accessories, Verizon FIOS high-speed fiber optic network, wireless data devices, prepaid cellular services, and DIGO, Wireless Zone’s exclusive VoIP network. The company has an exclusive relationship with Verizon Wireless. According to Wireless Zone, “This allows our franchise owners to carry only one set of merchandise instead of multiple versions, enjoy preferred treatment and pricing, and cash in on residuals.� Franchisees receive training at Wireless Zone University in Connecticut as well as startup, operational, customer service, and marketing support.
Why This Company Makes Our AllStar List
America's healthy appetite for all things mobile helped Wireless Zone achieve high financial strength (#17) and franchise growth (#31) during 2011.
The company, which exclusively sells Verizon products, expected to sell 750,000 cell phones and reach total company revenues of $420 million in 2011 (up from $356 million in 2010). Also during 2011, many franchisees began using online marketing tools such as Groupon and Foursquare to increase sales.
Most Wireless Zone franchises are located in the Northeast, the Midwest, and the South, and many franchisees operate more than one location. As a way to gain a foothold in new markets, the chain will open company stores that it will eventually sell to franchisees.
Wireless Zone is listed on the SBA's Franchise Registry and participates in the IFA's VetFran program. The company is a strong supporter of the Make-A-Wish Foundation.
2011 AllStar Rank: 10
2010 AllStar Rank: 41
2009 AllStar Rank: 79
Full Disclosure Award
This company gets a nod for disclosing financial performance representations in Item 19 of its Franchise Disclosure Document (FDD). For an explanation of why this is important, read The Importance of Item 19 in the Franchise Disclosure Document.
America's healthy appetite for all things mobile helped Wireless Zone achieve high financial strength (#17) and franchise growth (#31) during 2011.
The company, which exclusively sells Verizon products, expected to sell 750,000 cell phones and reach total company revenues of $420 million in 2011 (up from $356 million in 2010). Also during 2011, many franchisees began using online marketing tools such as Groupon and Foursquare to increase sales.
Most Wireless Zone franchises are located in the Northeast, the Midwest, and the South, and many franchisees operate more than one location. As a way to gain a foothold in new markets, the chain will open company stores that it will eventually sell to franchisees.
Wireless Zone is listed on the SBA's Franchise Registry and participates in the IFA's VetFran program. The company is a strong supporter of the Make-A-Wish Foundation.
2011 AllStar Rank: 10
2010 AllStar Rank: 41
2009 AllStar Rank: 79
Full Disclosure Award
This company gets a nod for disclosing financial performance representations in Item 19 of its Franchise Disclosure Document (FDD). For an explanation of why this is important, read The Importance of Item 19 in the Franchise Disclosure Document.
AllStar Franchise
AllStar Rank:
21
See All AllStar Franchises
Wireless Zone
34 Industrial Park Place
Middletown, CT 06457
860-632-9494
Fast Facts
| Year established | 1988 |
| Franchising since | 1989 |
| Can be run from home? | No |
| Number of employees needed | 2 - 5 |
| Item 19 Financial Performance Representation? | Yes |
| Multiple units must be purchased in U.S. | No |
| Multiple units must be purchased outside U.S. | No |
| % of franchisees who own multiple units | 70% |
| Absentee ownership allowed? | Yes |
Franchise Unit Growth Rate
| Year | U.S. Franchises |
Non-U.S. Franchises |
Company-Owned Locations |
| 2012 | 426 | 0 | 12 |
Expanding in These Locations
United States
Costs
| Total Investment | $65,250 - $223,500 |
| Franchise Fee | $30,000 |
| Royalty Fee | Varies |
Financial Requirements
| Net Worth | $125,000 |
| Liquid Capital | $50,000 |
Franchisee Qualifications
Retail, customer service or sales experience
Financing
| Does franchisor offer financing? | Yes |
| Is franchisor on the SBA's Franchise Registry? | Yes |
| Is franchisor a member of the IFA's VetFran program? | Yes |
AllStar Franchise
AllStar Rank:
21
See All AllStar Franchises
Wireless Zone
34 Industrial Park Place
Middletown, CT 06457
860-632-9494
