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Verlo Mattress Factory Stores
Factory direct mattress store
“Making dreams come true” is the goal of Verlo Mattress Factory Stores. The company offers sleep sets and sleep-related products that are built to order. In the words of Verlo to potential customers, “Whether it's a plush, firm, pillow top, Euro top, or air mattress you desire, or perhaps an adjustable bed is your wish, regardless, you've come to the right place.” Verlo franchisees receive training in running the business at Verlo University. The company also offers a proprietary point-of-sale system, Web portal, and operating systems as well as startup and ongoing support, including site selection, store setup, and marketing assistance.
Verlo Mattress Factory Stores
201 North Main Street
Fort Atkinson, WI 53538
920-568-3100
Fast Facts
| Year established | 1958 |
| Franchising since | 1989 |
| Can be run from home? | No |
| Number of employees needed | 4 |
| Item 19 Financial Performance Representation? | No |
| Multiple units must be purchased in U.S. | No |
| Multiple units must be purchased outside U.S. | No |
| % of franchisees who own multiple units | 95% |
| Absentee ownership allowed? | No |
Franchise Unit Growth Rate
| Year | U.S. Franchises |
Non-U.S. Franchises |
Company-Owned Locations |
| 2012 | 41 | 0 | 0 |
| 2011 | 41 | 0 | 0 |
| 2010 | 41 | 0 | 0 |
Expanding in These Locations
Alabama, Alaska, Arizona, Arkansas, Colorado, Connecticut, Delaware, Florida, Georgia, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming
Costs
| Total Investment | $269,350 - $357,200 |
| Franchise Fee | $50,000 |
| Royalty Fee | 5% |
Financial Requirements
| Net Worth | $325,000 |
| Liquid Capital | $75,000 |
Franchisee Qualifications
Business acumen
Financially capable
Financing
| Does franchisor offer financing? | No |
| Is franchisor on the SBA's Franchise Registry? | No |
| Is franchisor a member of the IFA's VetFran program? | No |
Financing Assistance
Franchisor offers third-party financing; franchisor offers 15 percent discount on franchise fee to qualified veterans
Verlo Mattress Factory Stores
201 North Main Street
Fort Atkinson, WI 53538
920-568-3100
