Franchise Directory
Explore hundreds of top franchise opportunities
Valpak
Direct mail coupon advertising
Valpak Direct Marketing Systems can pack loads of savings into one little blue envelope. Its well-known package of coupons that range from savings on dry cleaning to auto services to home improvement has been around since 1968. The company has operations with some 200 franchisees in the US, Canada, and Puerto Rico delivering about 20 billion offers in more than 500 million blue envelopes a year. Valpak also owns and operates 10 traditional bricks-and-mortar stores, as well as a Web site, Valpak.com, that offers the same savings and discounts found in its mailers. The company is a unit of direct marketer Cox Target Media, itself a subsidiary of media firm Cox Enterprises' newspaper division.
Valpak
8605 Largo Lakes Drive
Largo, FL 33773
727-399-3091
Fast Facts
| Year established | 1968 |
| Franchising since | 1971 |
| Can be run from home? | Yes |
| Item 19 Financial Performance Representation? | Yes |
| Multiple units must be purchased in U.S. | No |
| Multiple units must be purchased outside U.S. | No |
| Absentee ownership allowed? | Yes |
Franchise Unit Growth Rate
| Year | U.S. Franchises |
Non-U.S. Franchises |
Company-Owned Locations |
| 2011 | 164 | 0 | 4 |
| 2010 | 183 | 0 | 4 |
| 2009 | 164 | 0 | 9 |
Expanding in These Locations
Alabama, Arizona, California, Florida, Georgia, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, New Jersey, New Mexico, New York, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, South Dakota, Tennessee, Texas, Vermont, Washington, West Virginia, Wisconsin, Canada
Costs
| Total Investment | $42,500 - $425,000 |
| Franchise Fee | $17,500 |
| Royalty Fee | 0% |
Financial Requirements
| Net Worth | $150,000+ |
| Liquid Capital | $75,000 |
Franchisee Qualifications
Sales background
Able to work territory fulltime
Must live within 1 hour's drive time of territory awarded
Financing
| Does franchisor offer financing? | No |
| Is franchisor on the SBA's Franchise Registry? | Yes |
| Is franchisor a member of the IFA's VetFran program? | Yes |
Financing Assistance
Franchisor has partnerships with multiple third-party lenders for 401(k)-based lending and unsecured loans
Valpak
8605 Largo Lakes Drive
Largo, FL 33773
727-399-3091
Content provided by Hoovers.com
Valpak Direct Marketing Systems, Inc.
Valpak Direct Marketing Systems can pack loads of savings into one little blue envelope. Its well-known package of coupons that range from savings on dry cleaning to auto services to home improvement has been around since 1968. The company has operations with some 200 franchisees in the US, Canada, and ...
| Company Type: | Business Segment |
| Employees: | 1,200 |
| Executives: | William D. (Bill) Disbrow, CEOJoseph H. Bourdow, PresidentMelissa Fisher, SVP Marketing and Communications |
| Sales: | $216,000,000 |
| Industries: | Direct Marketing Services |
| See More Industries | |
| Top Competitors: | Entertainment PublicationsMoney MailerValassis |
Valpak
8605 Largo Lakes Drive
Largo, FL 33773
727-399-3091
