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Tasti D-Lite
Perhaps not surprisingly for a frozen dessert, word-of-mouth has been a big factor in the growth of Tasti D-Lite. Launched in 1987, Tasti D-Lite grew from its roots in New York City thanks to a large and loyal customer base who lined up to get their Tasti fix. Neither ice cream nor yogurt, Tasti D-Lite is a “guilt-free,” low-fat, low-calorie treat that was developed by a food technologist. The company’s goal is to provide great-tasting, healthy treats; in addition to its signature dessert, Tasti D-Lite has recently added new products such as fruit smoothies, low-calorie cakes and pies, and granola parfaits. In 2007, the company was acquired by a New York private equity firm and became Tasti D-Lite LLC.
Fast Facts
| Year established | 1987 |
| Franchising since | 2008 |
| Can be run from home? | No |
| Number of employees needed | 7 - 10 |
| Item 19 Financial Performance Representation? | No |
| Multiple units must be purchased in U.S. | No |
| Multiple units must be purchased outside U.S. | No |
| Absentee ownership allowed? | Yes |
Franchise Unit Growth Rate
| Year | U.S. Franchises |
Non-U.S. Franchises |
Company-Owned Locations |
| 2011 | 53 | 6 | 2 |
| 2010 | 42 | 4 | 2 |
| 2009 | 41 | 2 | 2 |
Expanding in These Locations
| Total Investment | $239,760 - $441,670 |
| Franchise Fee | $30,000 |
| Royalty Fee | 5% |
| Net Worth | $250,000 |
| Liquid Capital | $70,000 |
| Does franchisor offer financing? | No |
| Is franchisor on the SBA's Franchise Registry? | Yes |
| Is franchisor a member of the IFA's VetFran program? | Yes |
