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Taco Bell
Don't ask for whom the Taco Bell tolls; it tolls for millions of diners seeking a tortilla-wrapped meal. A division of fast-food behemoth YUM! Brands, Taco Bell is the top Mexican fast-food chain in the U.S., with over 5,000 locations. The restaurants feature a wide range of Mexican-style menu items including tacos, burritos, gorditas, quesadillas, and nachos. Taco Bell units can be found operating as free-standing units and as quick-service kiosks in such places as shopping malls and airports. Taco Bell also has an additional 200+ locations outside the U.S. More than 20% of the restaurants are company-operated, while the rest are franchised or licensed.
2010 AllStar Rank: 60
2009 AllStar Rank: 103
Full Disclosure Award
This company gets a nod for disclosing financial performance representations in Item 19 of its Franchise Disclosure Document (FDD). For an explanation of why this is important, read The Importance of Item 19 in the Franchise Disclosure Document.
Fast Facts
| Year established | 1962 |
| Franchising since | 1964 |
| Can be run from home? | No |
| Number of employees needed | 25 |
| Item 19 Financial Performance Representation? | Yes |
| Multiple units must be purchased in U.S. | No |
| Multiple units must be purchased outside U.S. | No |
| Absentee ownership allowed? | No |
Franchise Unit Growth Rate
| Year | U.S. Franchises |
Non-U.S. Franchises |
Company-Owned Locations |
| 2011 | 3,954 | 228 | 1,244 |
| 2010 | 3,945 | 225 | 1,247 |
| 2009 | 3,866 | 213 | 1,298 |
Expanding in These Locations
| Total Investment | $1,324,300 - $2,465,500 |
| Franchise Fee | $45,000 |
| Royalty Fee | 5.5% |
| Net Worth | $1,500,000 |
| Liquid Capital | $750,000 |
| Does franchisor offer financing? | No |
| Is franchisor on the SBA's Franchise Registry? | No |
| Is franchisor a member of the IFA's VetFran program? | No |
| Company Type: | Subsidiary |
| Employees: | 143,000 |
| Executives: | Greg Creed, President and Chiel Concept OfficerRob Savage, COOMelissa Lora, CFO |
| Sales: | $1,800,000,000 |
| See More Financials | |
| Industries: | Fast-Food & Quick-Service Restaurants |
| See More Industries | |
| Top Competitors: | ChipotleDel TacoSubway |



