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Mrs. Field's
Cookie store
Mrs. Fields helps fill the gaps between your three square meals. Mrs. Fields Famous Brands is one of the largest premium snack-food stand franchisors in the US, with more than 1,300 outlets selling brownies, cookies, and other baked goods, as well as frozen dairy treats. Its stores operate under the flagship Mrs. Fields name as well as TCBY. Most of the company's stores are located in shopping malls, airports, and other high-traffic areas. In addition to its snack chains, Mrs. Fields sells gift items online and through catalogs, and it sells branded goods through other retail stores. Founder Debbi Fields opened her first cookie stand in 1977. Private equity firm Capricorn Management controls the company.
Mrs. Field's
2855 East Cottonwood Parkway
Salt Lake City, UT 84121
801-736-5600
Fast Facts
| Year established | 1977 |
| Franchising since | 1990 |
| Can be run from home? | No |
| Number of employees needed | 2+ |
| Item 19 Financial Performance Representation? | Yes |
| Multiple units must be purchased in U.S. | No |
| Multiple units must be purchased outside U.S. | No |
| Absentee ownership allowed? | Yes |
Franchise Unit Growth Rate
| Year | U.S. Franchises |
Non-U.S. Franchises |
Company-Owned Locations |
| 2011 | 277 | 96 | 1 |
| 2010 | 288 | 99 | 0 |
| 2009 | 300 | 97 | 0 |
Expanding in These Locations
United States, Worldwide
Costs
| Total Investment | $179,000 - $251,100 |
| Franchise Fee | $30,000 |
| Royalty Fee | 6% |
Financial Requirements
| Net Worth | $200,000 |
| Liquid Capital | $100,000 |
Financing
| Does franchisor offer financing? | No |
| Is franchisor on the SBA's Franchise Registry? | Yes |
| Is franchisor a member of the IFA's VetFran program? | Yes |
Mrs. Field's
2855 East Cottonwood Parkway
Salt Lake City, UT 84121
801-736-5600
