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McDonald's
Quick-service restaurant
"Billions served," indeed. McDonald's is the world's #1 fast-food company by sales, with about 33,000 restaurants serving burgers and fries in almost 120 countries.The popular chain is well-known for its Big Macs, Quarter Pounders, and Chicken McNuggets. Most of its outlets are free-standing units, but McDonald's also has many quick-service kiosk units located in airports and retail areas. Each unit gets its food and packaging from approved suppliers and uses standardized procedures to ensure that a Big Mac purchased in Pittsburgh tastes the same as one bought in Beijing.
Why This Company Makes Our AllStar List
McDonald's continues to outrank almost all other systems in brand awareness (#2), longevity (#7), and Web visibility (#4), but it's the fast-food giant's ability to stay current that's made it a top-ranked Franchise AllStar leader for the past four years.
In 2011, the company introduced healthier Happy Meals, hosted a National Hiring Day that provided jobs to 50,000 workers, and launched a McDonald's TV Channel in Southern and Central California stores.
McDonald's will continue its "reimaging" initiative through 2012, focusing on everything from improving quality and service to freshening up the look of McDonald's restaurants in the U.S. and abroad.
McDonald's continues to expand internationally, particularly in China; its goal is to open a store a day in China for the next three to four years.
2011 AllStar Rank: 19
2010 AllStar Rank: 11
2009 AllStar Rank: 12
Full Disclosure Award
This company gets a nod for disclosing financial performance representations in Item 19 of its Franchise Disclosure Document (FDD). For an explanation of why this is important, read The Importance of Item 19 in the Franchise Disclosure Document.
McDonald's continues to outrank almost all other systems in brand awareness (#2), longevity (#7), and Web visibility (#4), but it's the fast-food giant's ability to stay current that's made it a top-ranked Franchise AllStar leader for the past four years.
In 2011, the company introduced healthier Happy Meals, hosted a National Hiring Day that provided jobs to 50,000 workers, and launched a McDonald's TV Channel in Southern and Central California stores.
McDonald's will continue its "reimaging" initiative through 2012, focusing on everything from improving quality and service to freshening up the look of McDonald's restaurants in the U.S. and abroad.
McDonald's continues to expand internationally, particularly in China; its goal is to open a store a day in China for the next three to four years.
2011 AllStar Rank: 19
2010 AllStar Rank: 11
2009 AllStar Rank: 12
Full Disclosure Award
This company gets a nod for disclosing financial performance representations in Item 19 of its Franchise Disclosure Document (FDD). For an explanation of why this is important, read The Importance of Item 19 in the Franchise Disclosure Document.
McDonald's
2915 Jorie Boulevard
Oak Brook, IL 60523
630-623-6196
Fast Facts
| Year established | 1955 |
| Franchising since | 1955 |
| Can be run from home? | No |
| Number of employees needed | 60 |
| Item 19 Financial Performance Representation? | Yes |
| Multiple units must be purchased in U.S. | No |
| Multiple units must be purchased outside U.S. | No |
| Absentee ownership allowed? | No |
Franchise Unit Growth Rate
| Year | U.S. Franchises |
Non-U.S. Franchises |
Company-Owned Locations |
| 2011 | 12,465 | 13,933 | 6,407 |
| 2010 | 12,477 | 13,861 | 6,399 |
| 2009 | 12,221 | 13,580 | 6,357 |
Expanding in These Locations
United States, Worldwide
Costs
| Total Investment | $1,068,850 - $1,892,400 |
| Franchise Fee | $45,000 |
| Royalty Fee | 12.5%+ |
Financial Requirements
| Net Worth | No minimum requirement |
| Liquid Capital | $500,000 |
Franchisee Qualifications
Prior experience owning a business or managing a large number of employees
Willingness to devote full-time efforts to the operation of the restaurant
Strong entrepreneurial spirit with the ability to manage finances and to motivate and train people
Financing
| Does franchisor offer financing? | No |
| Is franchisor on the SBA's Franchise Registry? | No |
| Is franchisor a member of the IFA's VetFran program? | No |
McDonald's
2915 Jorie Boulevard
Oak Brook, IL 60523
630-623-6196
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McDonald's Corporation
"Billions served," indeed. McDonald's is the world's #1 fast-food company by sales, with about 33,000 restaurants serving burgers and fries in almost 120 countries.The popular chain is well-known for its Big Macs, Quarter Pounders, and Chicken McNuggets. Most of its outlets are free-standing units, but McDonald's also has many quick-service ...
| Company Type: | Public |
| Employees: | 400,000 |
| Executives: | Fred L. Turner, Honorary ChairmanJames A. (Jim) Skinner, Vice Chairman and CEORalph Alvarez, President, COO, and Director |
| Rankings: | FORTUNE 500, 106S&P 500, Dow Jones Industrials, |
| Sales: | $235,224,000 |
| See More Financials | |
| Industries: | Fast-Food & Quick-Service Restaurants |
| See More Industries | |
| Top Competitors: | Burger KingSubwayYUM! |
McDonald's
2915 Jorie Boulevard
Oak Brook, IL 60523
630-623-6196
