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Maui Wowi Hawaiian
Hawaiian coffee, smoothies, and lifestyle products
The smoothie surf is always up at Maui Wowi. The company operates a leading chain of smoothie stands, with about 500 franchised Maui Wowi Fresh Hawaiian Blends units throughout the US. Its menu boasts several varieties and flavors of blended fruit smoothies, coffee and espresso drinks, and other snack beverages. The Maui Wowi chain is made up mostly of retail locations in high-traffic areas, but it also includes drive-thru locations and mobile carts. Husband and wife team Jeff and Jill Summerhays started the Maui Wowi chain in 1983; chairman Michael Haith acquired the Maui Wowi concept in 1997.
Maui Wowi Hawaiian
5445 DTC Parkway
Greenwood Village, CO 80111
303-781-7800
Fast Facts
| Year established | 1982 |
| Franchising since | 1997 |
| Can be run from home? | Yes |
| Number of employees needed | 1 - 10 |
| Item 19 Financial Performance Representation? | Yes |
| Multiple units must be purchased in U.S. | No |
| Absentee ownership allowed? | Yes |
Franchise Unit Growth Rate
| Year | U.S. Franchises |
Non-U.S. Franchises |
Company-Owned Locations |
| 2011 | 576 | 15 | 0 |
Expanding in These Locations
Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, District of Columbia, Delaware, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming, Worldwide
Costs
| Total Investment | $66,000 - $250,000 |
| Franchise Fee | $27,500 - $59,500 |
| Royalty Fee | 0% |
Financial Requirements
| Net Worth | $100,000 |
| Liquid Capital | $50,000 |
Franchisee Qualifications
Must posess the Hawaiian Aloha spirit
Must be willing to trade in wingtips for flip flops
Financing
| Does franchisor offer financing? | Yes |
| Is franchisor on the SBA's Franchise Registry? | Yes |
| Is franchisor a member of the IFA's VetFran program? | Yes |
Financing Assistance
Franchisor offers third-party financing relationships
Maui Wowi Hawaiian
5445 DTC Parkway
Greenwood Village, CO 80111
303-781-7800
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Maui Wowi, Inc.
The smoothie surf is always up at Maui Wowi. The company operates a leading chain of smoothie stands, with about 500 franchised Maui Wowi Fresh Hawaiian Blends units throughout the US. Its menu boasts several varieties and flavors of blended fruit smoothies, coffee and espresso drinks, and other snack beverages.
| Company Type: | Private |
| Executives: | Michael L. Haith, CEO;Erin Hicks, Executive Vice President |
| Industries: | Specialty Eateries |
| See More Industries | |
| Top Competitors: | JambaSmoothie KingStarbucks |
Maui Wowi Hawaiian
5445 DTC Parkway
Greenwood Village, CO 80111
303-781-7800
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