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Learning Express
Toying with the idea of buying a franchise? Consider Learning Express Toys. In the company’s words, “We pride ourselves on the quality and uniqueness of our toy selection. We carefully select each product to ensure shelves are stocked with unique and innovative products that encourage learning through play, including games and puzzles, developmental toys, arts and crafts kits, science and nature products, construction toys, books, dolls, and plush and other unique items.” Franchisees receive training at the corporate office and at franchisees’ store locations. Learning Express also provides startup and ongoing support that includes site selection, grand opening, operations, and marketing assistance.
Fast Facts
| Year established | 1987 |
| Franchising since | 1990 |
| Can be run from home? | No |
| Number of employees needed | 5 - 10 |
| Item 19 Financial Performance Representation? | Yes |
| Multiple units must be purchased in U.S. | No |
| Multiple units must be purchased outside U.S. | No |
| % of franchisees who own multiple units | 54% |
| Absentee ownership allowed? | Yes |
Franchise Unit Growth Rate
| Year | U.S. Franchises |
Non-U.S. Franchises |
Company-Owned Locations |
| 2011 | 145 | 0 | 0 |
| 2010 | 160 | 0 | 0 |
| 2009 | 146 | 0 | 0 |
Expanding in These Locations
| Total Investment | $209,500 - $298,000 |
| Franchise Fee | $35,000 |
| Royalty Fee | 5% |
| Net Worth | $300,000 |
| Liquid Capital | $100,000 |
| Does franchisor offer financing? | No |
| Is franchisor on the SBA's Franchise Registry? | Yes |
| Is franchisor a member of the IFA's VetFran program? | Yes |
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