The site of America's most famous muscle beach is the birth place of one of the world's best-known muscle makers. Gold's Gym, which first opened in Venice Beach, California in 1965, franchises more than 600 gyms in 32 countries, with franchises accounting for most of its locations. The chain boasts nearly 3 million members. In addition to opening franchises, the firm buys smaller regional health clubs and converts them to Gold's Gyms. The company also licenses the Gold's Gym name for products such as fitness equipment and accessories, luggage, t-shirts, and men's and women's sportswear. Gold's Gym is owned by TRT Holdings, the umbrella company for Dallas-based investor Robert Rowling's holdings.
Why This Company Makes Our AllStar List
The original branded fitness center, Gold's Gym has extraordinary name recognition and a national and international presence. When TRT Holdings, also the parent company of Omni Hotels, purchased the franchisor in 2004, many changes were made to the system, including initiating a royalty fee and new compliance rules.
Last year, the system launched an aggressive Conversion Program option to attract independent fitness operators, under the premise that joining a franchise with a long history and a big name would help them weather the current economic storm.
Gold's Gym has also made itself a presence on the popular social networking site Facebook. Not only do some centers have their own Facebook pages, but the franchisor has original software programs on Facebook to help motivate members to reach their fitness goals.
The site of America's most famous muscle beach is the birth place of one of the world's best-known muscle makers. Gold's Gym, which first opened in Venice Beach, California in 1965, franchises more than 600 gyms in 32 countries, with franchises accounting for most of its locations. The chain boasts nearly ...
Company Type:
Private
Employees:
2,000
Executives:
James Weaver, President and CEOAaron Watkins, Sr. VP of Finance & AccountingJoel Tallman, Sr. VP Franchising and Global Operations
The new Gold's Gym Concept Club is designed for existing and new franchisees to broaden their opportunity to obtain higher revenues and deeper market penetration. The concept club design offers a friendly, clean environment aimed at attracting a more diverse group of members. The hands-on, customized approach of Gold's Gym will create a market niche different from most of the large fitness chains and other emerging franchise concepts.
Facilities vary but can include:
Free weights and resistance machine areas
Circuit training area
Locker Rooms - men & women
Cardiovascular equipment area
Personal Training
Group Fitness - optional
Spinning room - optional
Pro Shop - optional
Child Care - optional
Juice Bar - optional
Tanning - optional
Get More, For Less. With a lower capital investment, this smaller format concept club includes: Design, Equipment and Fit Out in a package price that provides you with significant savings, plus the clout of the Gold's Gym legacy. Our new turn-key solution gives you the opportunity to maximize your market/ territories by expanding into areas where penetration is low or customer's needs are not currently being serviced by existing facilities.
2 New Layouts
8,000 sq. ft. facility
12,000 sq. ft. facility
Facility Includes:
Full cardio-vascular and resistance training areas
Full service locker room, designed on a smaller scale
Additional group fitness components can be added depending on available space configuration.
Fast Track Development
Locate your new Gold's Gym for maximum visibility and traffic.
Design and Construct your state-of-the-art fitness center to be conveniently located with consistent build out and fitness programming.
Provide your members with a comfortable environment by following the "Gold Gym Standards". You will rely on Gold's Gym Franchising Department to keep you on the leading edge of fitness trends.
Target men and women who are committed to their well-being, and want a quality facility that is conveniently located where they live or work.
Pursue aggressive marketing and sales campaigns aimed at your target audience. Initially focus on a new member campaign, and after the first year transition to an emphasis on referrals and renewals as well as periodic new member drives.
Educate. Be an education resource in the fitness field for your members and the community at large. Gold's Gym facilities will help members and the surrounding community learn more about physical fitness.
ATTRACTIVE TERMS The new Gold's Gym turn-key solution was developed to provide current franchisees with the opportunity to maximize their market territory and to give new franchisees an affordable start-up option.
Benefits
Differentiate yourselves from the competition. Establish your gym as a formidable exercise facility by tailoring the services you offer and leveraging
the reputation that Gold's Gym has established.
The new Gold's Gym concept club addresses the barriers to market entry that have been created by the cost of developing a full-sized Gold's Gym.
Our new concept club will provide consistency of services offered to all consumers while giving franchisees the opportunity to tailor their gym to meet the needs of their community.
Gold's Gym offers both domestic and worldwide development opportunities.
NEW TURN-KEY SOLUTION
DEVELOPMENT OPPORTUNITIES WORLDWIDE
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