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First Watch Restaurants
Full-service restaurant serving breakfast, brunch, and lunch
First Watch is “Where Breakfast People Breakfast,” according to the restaurant’s slogan. In addition to traditional breakfast items such as omelettes, pancakes, eggs and bacon/sausage, French toast, and Belgian waffle, the restaurant offers its Crepeggs, a thin, sweet crepe combined with whipped eggs. “We begin each day at the crack of dawn, slicing fresh fruits and vegetables, baking muffins, and whipping up our French toast batter from scratch,” in the words of First Watch. The daytime-only restaurant also provides brunch and lunch fare. First Watch franchisees receive training in running the restaurant as well as startup and ongoing support, including site selection assistance.
First Watch Restaurants
9027 Town Center Parkway
Bradenton, FL 34202
941-907-9800
Fast Facts
| Year established | 1986 |
| Franchising since | 1997 |
| Can be run from home? | No |
| Number of employees needed | 30 |
| Item 19 Financial Performance Representation? | Yes |
| Multiple units must be purchased in U.S. | Yes |
| Multiple units must be purchased outside U.S. | |
| % of franchisees who own multiple units | 100% |
| Absentee ownership allowed? | No |
Franchise Unit Growth Rate
| Year | U.S. Franchises |
Non-U.S. Franchises |
Company-Owned Locations |
| 2011 | 7 | 0 | 78 |
| 2010 | 7 | 0 | 76 |
| 2009 | 7 | 0 | 74 |
Expanding in These Locations
Alabama, Arkansas, Delaware, District of Columbia, Florida, Georgia, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maryland, Michigan, Minnesota, Mississippi, Missouri, Nebraska, North Carolina, North Dakota, Ohio, Oklahoma, South Carolina, South Dakota, Tennessee, Texas, Virginia, West Virginia, Wisconsin
Costs
| Total Investment | $605,950 - $936,600 |
| Franchise Fee | $35,000 |
| Royalty Fee | 4% |
Financial Requirements
| Net Worth | $2,000,000 |
| Liquid Capital | $1,000,000 |
Franchisee Qualifications
Financially capable
Minimum of 3 years of multiunit restaurant management experience
Commitment to develop 3 to 5 units
Financing
| Does franchisor offer financing? | No |
| Is franchisor on the SBA's Franchise Registry? | Yes |
| Is franchisor a member of the IFA's VetFran program? | No |
First Watch Restaurants
9027 Town Center Parkway
Bradenton, FL 34202
941-907-9800
