Franchise Directory

Please don't eat the daisies simply doesn't apply here. Edible Arrangements creates "flower" bouquets out of fruit by cutting shapes out of pineapples, adding melon balls, and surrounding the whole thing with strawberries, grapes, and apple wedges on skewers. The company also offers smoothies and fruit salads at some shops. Edible Arrangements has more than 800 franchised locations (including pending locations) in the US, Canada, the UK, and the Middle East..CEO Tariq Farid started Edible Arrangements in 1999 after doing software consulting for a similar business.

Edible Arrangements sells fruit designed to look like floral arrangements, as well as other fruit-related products. With its number of locations nearly doubling since 2006, the company earned a ranking of 23 in overall growth and came in at #65 in system size.

The company's new product development team is constantly working on updating the mix. Last year, Edible Arrangements launched a line of corporate fruit gifts, and a line of products targeting children, such as gifts in Dora the Explorer or SpongeBob SquarePants containers.

Because consumers need to see the company's products to fully appreciate them, Edible Arrangements has invested in print advertising and last year launched a television advertising campaign. The company's online presence is strong with a Web visibility ranking of 25. Web visibility is important for franchisees, because consumers ordering floral bouquets, cookie bouquets, or corporate gifts often go online to shop.

When people are seeking to get the most from their gift-giving dollar, an unusual and memorable product like Edible Arrangements stands out. Edible Arrangements is also in a good position to benefit from Americans' commitment to more healthful eating.

Third party financing available