Franchise Directory

Please don't eat the daisies simply doesn't apply here. Edible Arrangements creates "flower" bouquets out of fruit by cutting shapes out of pineapples, adding melon balls, and surrounding the whole thing with strawberries, grapes, and apple wedges on skewers. The company also offers smoothies and fruit salads at some shops. Edible Arrangements has more than 800 franchised locations (including pending locations) in the US, Canada, the UK, and the Middle East..CEO Tariq Farid started Edible Arrangements in 1999 after doing software consulting for a similar business.

Drops in its growth ranking (from #23 to #62) and financial strength ranking (from #198 to #291) moved Edible Arrangements down our AllStars list this year. However, the system’s size still gives it high brand awareness (#68).

In 2009, Edible Arrangements launched a new “Frutation”, a new concept that sells grab-and-go smoothies, juices, salads, and other fresh-fruit products. It also introduced a new multi-unit development strategy, and is planning expansion into the U.K.

In October 2009, the company announced a deal with Direct Capital to help finance franchises. Edible Arrangements participates in the IFA’s VetFran program and is on the SBA’s Franchise Registry.

Edible Arrangements’ founder and CEO, Tariq Farid, is a hands-on entrepreneur and the Metro New York winner of the Ernst & Young Entrepreneur of the Year award.

Last Year's AllStar Rank: 38

Full Disclosure Award
This company gets a nod for disclosing financial performance representations in Item 19 of its Franchise Disclosure Document (FDD). For an explanation of why this is important, read The Importance of Item 19 in the Franchise Disclosure Document.

Third party financing available