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Dunkin' Donuts
Doughnuts and coffee
Doughnuts and ice cream make sweet bedfellows at Dunkin' Brands. The company is a multi-concept foodservice franchisor, with more than 16,000 locations in 50 countries, including its popular Dunkin' Donuts and Baskin-Robbins chains. With more than 9,000 shops in 30 countries, Dunkin' Donuts is the world's leading chain of donut shops. Baskin-Robbins is a leading seller of ice cream and frozen snacks with its over 6,000 outlets -- about half are located in the U.S. Many store locations offer a combination of the company's brands.
Why This Company Makes Our AllStar List
Thanks to loyal customers in the Northeast, Dunkin' Donuts ranked #5 in brand awareness and earned a top 5 spot in the overall Franchise AllStar list. The company is trying to replicate that following west of the Mississippi by selling at new venues such as concerts and by increasing its visibility via social media. In fact, the company's Web visibility rank is high at #20. The addition of more nonbreakfast food items should also bring in new customers and boost sales.
The franchisor achieved a high growth rank (#12), with most new locations opening outside of its regional core. In 2012, Dunkin' anticipates strong international expansion; hot spots for growth include Spain, Germany, India, and Latin America.
Dunkin' Donuts does not offer direct financing, but it has relationships with preferred lenders and participates in the IFA's VetFran program. In certain key markets, the company may offer development incentives such as limited reduced royalty fees and $10,000 in local store marketing.
Dunkin' Brands, the franchise company's parent, launched an IPO in mid-2011.
2011 AllStar Rank: 2
2010 AllStar Rank: 27
2009 AllStar Rank: 2
Thanks to loyal customers in the Northeast, Dunkin' Donuts ranked #5 in brand awareness and earned a top 5 spot in the overall Franchise AllStar list. The company is trying to replicate that following west of the Mississippi by selling at new venues such as concerts and by increasing its visibility via social media. In fact, the company's Web visibility rank is high at #20. The addition of more nonbreakfast food items should also bring in new customers and boost sales.
The franchisor achieved a high growth rank (#12), with most new locations opening outside of its regional core. In 2012, Dunkin' anticipates strong international expansion; hot spots for growth include Spain, Germany, India, and Latin America.
Dunkin' Donuts does not offer direct financing, but it has relationships with preferred lenders and participates in the IFA's VetFran program. In certain key markets, the company may offer development incentives such as limited reduced royalty fees and $10,000 in local store marketing.
Dunkin' Brands, the franchise company's parent, launched an IPO in mid-2011.
2011 AllStar Rank: 2
2010 AllStar Rank: 27
2009 AllStar Rank: 2
Dunkin' Donuts
130 Royall Street
Canton, MA 02021
877-938-6546
Fast Facts
| Year established | 1950 |
| Franchising since | 1955 |
| Can be run from home? | No |
| Item 19 Financial Performance Representation? | No |
| Multiple units must be purchased in U.S. | Yes |
| Absentee ownership allowed? | Yes |
Franchise Unit Growth Rate
| Year | U.S. Franchises |
Non-U.S. Franchises |
Company-Owned Locations |
| 2011 | 6,875 | 2,600 | 0 |
| 2010 | 6,566 | 2,620 | 0 |
| 2009 | 6,395 | 2,440 | 0 |
Expanding in These Locations
United States, Worldwide
Costs
| Total Investment | $358,000 - $1,980,000 |
| Franchise Fee | $40,000 - $80,000 |
| Royalty Fee | 5.9% |
Financial Requirements
| Net Worth | $500,000 |
| Liquid Capital | $250,000 |
Franchisee Qualifications
Commitment to develop at least 5 units
Dedication to operations excellence
Strong ties to the community
Financing
| Does franchisor offer financing? | No |
| Is franchisor on the SBA's Franchise Registry? | Yes |
| Is franchisor a member of the IFA's VetFran program? | Yes |
Dunkin' Donuts
130 Royall Street
Canton, MA 02021
877-938-6546
Content provided by Hoovers.com
Dunkin' Brands, Inc.
Doughnuts and ice cream make sweet bedfellows at Dunkin' Brands. The company is a multi-concept foodservice franchisor, with more than 16,000 locations in 50 countries, including its popular Dunkin' Donuts and Baskin-Robbins chains. With more than 9,000 shops in 30 countries, Dunkin' Donuts is the world's leading chain of donut ...
| Company Type: | Public |
| Employees: | 953 |
| Executives: | Nigel Travis, CEO and President |
| See More Financials | |
| Industries: | Specialty Eateries |
| See More Industries | |
| Top Competitors: | StarbucksTim HortonsDairy Queen |
Dunkin' Donuts
130 Royall Street
Canton, MA 02021
877-938-6546
