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Domino's Pizza
Pizza
Domino's knows the rules of the pizza delivery game. The company is the world's #2 pizza chain (behind YUM! Brands' Pizza Hut division), with thousands of delivery locations in more than 50 countries. Domino's menu features several different styles of pizza with a wide array of topping options, as well as additional items such as bread sticks, cheese bread, and chicken wings. Its stores are principally delivery locations and generally do not have any dine-in seating. Bain Capital owns nearly 30% of the company.
Why This Company Makes Our AllStar List
Consistently high ranks in brand awareness (#7), Web visibility (#16), and longevity (#14) are key reasons for Domino's Pizza's four-year appearance in the Franchise AllStar ranking.
A reformulated pizza recipe and an aggressive marketing campaign in 2010 created positive sales momentum that carried into the following year, with domestic franchise store revenues up as of the third quarter of 2011. To increase domestic revenue growth, Domino's encouraged carryout through special promotions; it also introduced a revamped chicken recipe and new Artisan Pizzas.
Domino's has a presence in more than 70 global markets and sees near-term growth coming from its international master franchisees. Domestically, the company is selling company-owned stores to franchisees.
The company is listed on the SBA's Franchise Registry and participates in the IFA's VetFran program. It also helps minorities achieve franchise ownership through the Domino's Pizza Delivering the Dream program.
2011 AllStar Rank: 80
2010 AllStar Rank: 79
2009 AllStar Rank: 34
Full Disclosure Award
This company gets a nod for disclosing financial performance representations in Item 19 of its Franchise Disclosure Document (FDD). For an explanation of why this is important, read The Importance of Item 19 in the Franchise Disclosure Document.
Consistently high ranks in brand awareness (#7), Web visibility (#16), and longevity (#14) are key reasons for Domino's Pizza's four-year appearance in the Franchise AllStar ranking.
A reformulated pizza recipe and an aggressive marketing campaign in 2010 created positive sales momentum that carried into the following year, with domestic franchise store revenues up as of the third quarter of 2011. To increase domestic revenue growth, Domino's encouraged carryout through special promotions; it also introduced a revamped chicken recipe and new Artisan Pizzas.
Domino's has a presence in more than 70 global markets and sees near-term growth coming from its international master franchisees. Domestically, the company is selling company-owned stores to franchisees.
The company is listed on the SBA's Franchise Registry and participates in the IFA's VetFran program. It also helps minorities achieve franchise ownership through the Domino's Pizza Delivering the Dream program.
2011 AllStar Rank: 80
2010 AllStar Rank: 79
2009 AllStar Rank: 34
Full Disclosure Award
This company gets a nod for disclosing financial performance representations in Item 19 of its Franchise Disclosure Document (FDD). For an explanation of why this is important, read The Importance of Item 19 in the Franchise Disclosure Document.
AllStar Franchise
AllStar Rank:
20
See All AllStar Franchises
Domino's Pizza
30 Frank Lloyd Wright Drive
Ann Arbor, MI 48106
734-930-4345
Fast Facts
| Year established | 1960 |
| Franchising since | 1966 |
| Can be run from home? | No |
| Number of employees needed | 15 |
| Item 19 Financial Performance Representation? | Yes |
| Multiple units must be purchased in U.S. | No |
| Multiple units must be purchased outside U.S. | Yes |
| Absentee ownership allowed? | No |
Franchise Unit Growth Rate
| Year | U.S. Franchises |
Non-U.S. Franchises |
Company-Owned Locations |
| 2012 | 4,513 | 4,835 | 394 |
Expanding in These Locations
United States, Worldwide
Costs
| Total Investment | $119,950 - $461,700 |
| Franchise Fee | $25,000 |
| Royalty Fee | 5.5% |
Financial Requirements
| Net Worth | |
| Liquid Capital | $50,000 |
Franchisee Qualifications
Leadership
Communication skills and customer orientation
Multi-unit QSR ownership experience
Financing
| Does franchisor offer financing? | No |
| Is franchisor on the SBA's Franchise Registry? | Yes |
| Is franchisor a member of the IFA's VetFran program? | Yes |
AllStar Franchise
AllStar Rank:
20
See All AllStar Franchises
Domino's Pizza
30 Frank Lloyd Wright Drive
Ann Arbor, MI 48106
734-930-4345
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Domino's Pizza, Inc.
Domino's knows the rules of the pizza delivery game. The company is the world's #2 pizza chain (behind YUM! Brands' Pizza Hut division), with thousands of delivery locations in more than 50 countries. Domino's menu features several different styles of pizza with a wide array of topping options, as well as ...
| Company Type: | Public |
| Employees: | 12,500 |
| 1 Year Employee Growth: | - 6% |
| Executives: | J. Patrick Doyle, President & CEO |
| Sales: | $1,462,900,000 |
| 1 Year Sales Growth: | 1.8% |
| Net Income: | $37,900,000 |
| 1 Year Net Income Growth: | - 64.3% |
| See More Financials | |
| Industries: | Fast-Food & Quick-Service Restaurants |
| See More Industries | |
| Top Competitors: | Little Caesar'sPapa John'sPizza Hut |
AllStar Franchise
AllStar Rank:
20
See All AllStar Franchises
Domino's Pizza
30 Frank Lloyd Wright Drive
Ann Arbor, MI 48106
734-930-4345
