Franchise Directory

Domino's knows the rules of the pizza delivery game. The company is the world's #2 pizza chain (behind YUM! Brands' Pizza Hut division), with more than 8,600 delivery locations in more than 50 countries. (The chain includes more than 5,100 stores in the US.) Domino's menu features several different styles of pizza with a wide array of topping options, as well as additional items such as bread sticks, cheese bread, and chicken wings. Its stores are principally delivery locations and generally do not have any dine-in seating. The company owns and operates about 570 locations in the US, while the rest are franchised. Bain Capital owns nearly 30% of the company.

Affected by the recession, Domino’s closed many units in 2009. That negative growth is the main reason for its drop in our AllStar ranking.

On the plus side, Domino’s benefits from its longevity and strong brand. It ranked #13 in brand awareness, and #1 in Web visibility. That well-known (and trusted) brand helped the company overcome a PR nightmare earlier in 2009 when employees at one franchise posted YouTube videos of themselves mishandling food.

Domino’s is working to boost sales introducing new products like Pasta Bread Bowls and Oven Toasted Subs. The company is also offering a range of incentives to help people become franchisees.

Last Year's AllStar Rank: 34

Full Disclosure Award
This company gets a nod for disclosing financial performance representations in Item 19 of its Franchise Disclosure Document (FDD). For an explanation of why this is important, read The Importance of Item 19 in the Franchise Disclosure Document.