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Denny's
Family restaurant
Feel like getting slammed for breakfast? The home of the Grand Slam Breakfast, Denny's is one of the leading full-service, family-style restaurant chains in the U.S. Its family-style restaurants are typically open 24 hours a day, seven days a week, and serve breakfast, lunch, and dinner. The menu features a variety of breakfast items (which account for the majority of company sales) along with such standard fare as hamburgers, steaks, salads, and desserts. The company owns and operates about 200 of its restaurants, while the rest are franchised or operate under licensing agreements.
Why This Company Makes Our AllStar List
While Denny's continues to grapple with a challenging consumer economic environment, strong longevity (#10), brand awareness (#30), and growth (#38) ranks allow the family-restaurant chain to reach #16 in the 2012 AllStar Franchise ranking.
Denny's has been expanding its brand through its New and Emerging Market Incentive Program, in which franchisees can save up to $1 million by opening four new restaurants in new and emerging markets. College campuses are another venue for future franchise development via express-format versions of the restaurant. Denny's also continues to test Denny's Café, a fast-casual concept with a smaller footprint that will allow the chain to penetrate dense urban areas. The company aims for its restaurants to be 90 percent franchised by the end of 2012.
Denny's is listed on the SBA's Franchise Registry. Also, since 2009, it has been named one of the Top Franchises for Hispanics by PODER Magazine.
2011 AllStar Rank: 42
2010 AllStar Rank: 21
2009 AllStar Rank: 10
Full Disclosure Award
This company gets a nod for disclosing financial performance representations in Item 19 of its Franchise Disclosure Document (FDD). For an explanation of why this is important, read The Importance of Item 19 in the Franchise Disclosure Document.
While Denny's continues to grapple with a challenging consumer economic environment, strong longevity (#10), brand awareness (#30), and growth (#38) ranks allow the family-restaurant chain to reach #16 in the 2012 AllStar Franchise ranking.
Denny's has been expanding its brand through its New and Emerging Market Incentive Program, in which franchisees can save up to $1 million by opening four new restaurants in new and emerging markets. College campuses are another venue for future franchise development via express-format versions of the restaurant. Denny's also continues to test Denny's Café, a fast-casual concept with a smaller footprint that will allow the chain to penetrate dense urban areas. The company aims for its restaurants to be 90 percent franchised by the end of 2012.
Denny's is listed on the SBA's Franchise Registry. Also, since 2009, it has been named one of the Top Franchises for Hispanics by PODER Magazine.
2011 AllStar Rank: 42
2010 AllStar Rank: 21
2009 AllStar Rank: 10
Full Disclosure Award
This company gets a nod for disclosing financial performance representations in Item 19 of its Franchise Disclosure Document (FDD). For an explanation of why this is important, read The Importance of Item 19 in the Franchise Disclosure Document.
Denny's
203 East Main Street
Spartanburg, SC 29319
800-304-0222
Fast Facts
| Year established | 1953 |
| Franchising since | 1963 |
| Can be run from home? | No |
| Number of employees needed | 75 |
| Item 19 Financial Performance Representation? | Yes |
| Multiple units must be purchased in U.S. | No |
| Multiple units must be purchased outside U.S. | No |
| % of franchisees who own multiple units | 75-80% |
| Absentee ownership allowed? | Yes |
Franchise Unit Growth Rate
| Year | U.S. Franchises |
Non-U.S. Franchises |
Company-Owned Locations |
| 2011 | 1,359 | 88 | 225 |
| 2010 | 1,339 | 87 | 232 |
| 2009 | 1,241 | 78 | 233 |
Expanding in These Locations
United States, Canada, Mexico
Costs
| Total Investment | $1,200,000 - $2,400,000 |
| Franchise Fee | $40,000 |
| Royalty Fee | 4% |
Financial Requirements
| Net Worth | $1,000,000 |
| Liquid Capital | $350,000 |
Franchisee Qualifications
Must meet financial criteria
Restaurant operating experience or an operating partner with experience
Financing
| Does franchisor offer financing? | No |
| Is franchisor on the SBA's Franchise Registry? | Yes |
| Is franchisor a member of the IFA's VetFran program? | No |
Denny's
203 East Main Street
Spartanburg, SC 29319
800-304-0222
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Denny's Corporation
Feel like getting slammed for breakfast? The home of the Grand Slam Breakfast, Denny's is one of the leading full-service, family-style restaurant chains in the U.S. Its family-style restaurants are typically open 24 hours a day, seven days a week, and serve breakfast, lunch, and dinner. The menu features a ...
| Company Type: | Public |
| Employees: | 21,000 |
| 1 Year Employee Growth: | - 22.2% |
| Executives: | John Miller, CEO and President |
| Sales: | $939,400,000 |
| 1 Year Sales Growth: | - 5.5% |
| Net Income: | $34,700,000 |
| 1 Year Net Income Growth: | 14.4% |
| See More Financials | |
| Industries: | Casual Dining Restaurants |
| See More Industries | |
| Top Competitors: | BrinkerDineEquityWaffle House |
Denny's
203 East Main Street
Spartanburg, SC 29319
800-304-0222
