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Comfort Keepers
There's no place like home. And Comfort Keepers is dedicated to helping people live full, independent, and dignified lives within the comfort of their own home. To that end, the company provides assistance in a variety of ways, including meal preparation, companionship, transportation to doctor appointments or other commitments, and light housekeeping. Comfort Keepers has been recognized by industry magazines as one of the fastest-growing new franchises in America. According to the company, "Our entire system is built around recruiting, training, and retaining the highest quality of caregivers." New franchisees receive training and marketing and operating support, including the use of the company's proprietary automated scheduling and invoicing software.
A significantly improved financial strength rank (#14) contributed to Comfort Keepers's overall jump in the Franchise AllStar ranking, landing at a strong #25. A growing senior population -- 13 percent of the U.S. population is age 65 and older -- continues to create a booming demand for services in this market.
More than 40 percent of Comfort Keepers's franchisees own more than unit, and for the third year in a row, the company received the Franchise Research Institute's "World-Class Franchise Certification" for franchisee satisfaction. To help franchisees run their businesses better, Comfort Keepers has instituted Performance Management Groups, which consist of 8 to 10 franchisees that meet four times a year to set goals, measure key performance indicators, and share their financials with each other.
Comfort Keepers is listed on the SBA's Franchise Registry and participates in the IFA's VetFran program. Franchise fee financing is available to existing franchisees looking to expand.
2011 AllStar Rank: 44
2010 AllStar Rank: 61
2009 AllStar Rank: 57
Full Disclosure Award
This company gets a nod for disclosing financial performance representations in Item 19 of its Franchise Disclosure Document (FDD). For an explanation of why this is important, read The Importance of Item 19 in the Franchise Disclosure Document.
AllStar Franchise
Fast Facts
| Year established | 1998 |
| Franchising since | 1999 |
| Can be run from home? | Yes |
| Number of employees needed | 2 |
| Item 19 Financial Performance Representation? | Yes |
| Multiple units must be purchased in U.S. | No |
| Multiple units must be purchased outside U.S. | No |
| Absentee ownership allowed? | No |
Franchise Unit Growth Rate
| Year | U.S. Franchises |
Non-U.S. Franchises |
Company-Owned Locations |
| 2011 | 630 | 65 | 0 |
| 2010 | 621 | 57 | 0 |
| 2009 | 588 | 51 | 0 |
Expanding in These Locations
| Total Investment | $61,450 - $88,500 |
| Franchise Fee | $42,000 |
| Royalty Fee | 5% - 3% |
| Net Worth | $200,000 |
| Liquid Capital | $62,000 |
| Does franchisor offer financing? | No |
| Is franchisor on the SBA's Franchise Registry? | Yes |
| Is franchisor a member of the IFA's VetFran program? | Yes |
