"OK, drop to the ground and give me three long-term business strategies." ActionCOACH provides owners of small- and medium-sized businesses with coaches for advice and support in key areas such as sales, marketing, systems, planning, and team management. The company offers one-on-one and group coaching along with other related services. The coaches are trained on sales, marketing, and management systems developed by entrepreneur, business coach, author, and speaker Brad Sugars. Started in 1993, the company has more than 1,000 offices in 26 countries. ActionCOACH was named a Stevie Winner in the 2007 International Business Awards as the best overall company in North America.
Why This Company Makes Our AllStar List
ActionCOACH maintained the same overall rank as last year, though its growth ranking was slightly stronger (#68, up from #89) and its financial strength ranking slightly weaker (#231, down from #206).
Coaching tends to be a hot industry during recessions, as startups launch and existing businesses seek help staying afloat. As business coaches, ActionCOACH franchisees are trained to deal with economic downturns, giving them an edge.
Founder Brad Sugars is well-known in the industry, contributing to the company’s strong brand awareness ranking (#89) and Web visibility ranking (#93). The company’s Coaching for a Cause campaign makes pro-bono coaching available to nonprofits and charities worldwide
ActionCOACH is on the SBA’s Franchise Registry and participates in the IFA’s VetFran program.
Last Year's AllStar Rank: 71
Full Disclosure Award
This company gets a nod for disclosing financial performance representations in Item 19 of its Franchise Disclosure Document (FDD). For an explanation of why this is important, read The Importance of Item 19 in the Franchise Disclosure Document.