Lighten Up Marketing #5: Chipotle's Boo-Ritos
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A couple of years back, I published a post (Chipotle Scares Up Business with Free Boo-Ritos) about a lively use of Lighten Up! Marketing by those baristas of burritos at the Chipotle in the Chicago Loop.
Chipotle in Chicago (and I assume elsewhere) gave away free burritos (boo-ritos, to be precise) to anyone who reached the register wrapped in Chipotle’s 
outerware of choice: aluminum foil.
This set off a run on cheap aluminum foil at the nearby Walgreen's, and some very creative costumes by the burrito hungry art students from nearby Columbia College (including the talented Relentless Marketer Katie Skuba).
When you lighten up and have some fun with your customers, everyone wins.
Read the story over at Franchisor Marketing, and consider how you can scare up some business for YOUR company by lightening things up with some Lighten Up! Marketing.
Relentless marketer Sean Kelly is a 20 year veteran of the franchise industry, and founder of the award-winning marketing firm IdeaFarm. In 2006, he founded the FranBest franchise network, best franchise opportunities, the top new franchises, franchise marketing, franchise public relations and small business marketing. Contact him at seankelly[at]ideafarm.net.
More Lighten Up! Marketing Classics:
Lighten Up Marketing #1: Starbuck's Mobile Marketing
Lighten Up Marketing #2: One For The Road
Lighten Up Marketing #3: Babe Ruth as Marketing Tool
Lighten Up Marketing #4: Be a Smartie
Lighten Up Marketing #5: Chipotle's Boo-Ritos
In addition, make sure to read these articles:
- Marketing Basics
- The ABCs of Effective Advertising
- The Psychology of Marketing
- How to Market a Hard-to-Explain Product
- Three Things Every Yellow Pages Advertiser Needs to Know
- Lighten Up Marketing #4: Be a Smartie
Latest Comments in Lighten Up Marketing #5: Chipotle's Boo-Ritos posts
Tip: spring for the heavier duty, wide roll foil from a major name brand. It costs more, but holds the crease better throughout the day!
Thanks for commenting, Kim.
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There is nothing better than laughter to stir up some free business. It just makes everyone feel good!!
So, tell us Sean, did you make it to the counter in your foil outfit??