Lighten Up Marketing #5: Chipotle's Boo-Ritos

A couple of years back, I published a post (Chipotle Scares Up Business with Free Boo-Ritos) about a lively use of Lighten Up! Marketing by those baristas of burritos at the Chipotle in the Chicago Loop.


Chipotle in Chicago (and I assume elsewhere) gave away free burritos (boo-ritos, to be precise) to anyone who reached the register wrapped in Chipotle’s outerware of choice: aluminum foil.

This set off a run on cheap aluminum foil at the nearby Walgreen's, and some very creative costumes by the burrito hungry art students from nearby Columbia College (including the talented Relentless Marketer Katie Skuba).

When you lighten up and have some fun with your customers, everyone wins.

Read the story over at Franchisor Marketing, and consider how you can scare up some business for YOUR company by lightening things up with some Lighten Up! Marketing.

Relentless marketer Sean Kelly is a 20 year veteran of the franchise industry, and founder of the award-winning marketing firm IdeaFarm. In 2006, he founded the FranBest franchise network, best franchise opportunities, the top new franchises, franchise marketing, franchise public relations and small business marketing. Contact him at seankelly[at]ideafarm.net.

More Lighten Up! Marketing Classics:

Lighten Up Marketing #1:  Starbuck's Mobile Marketing

Lighten Up Marketing #2: One For The Road

Lighten Up Marketing #3: Babe Ruth as Marketing Tool

Lighten Up Marketing #4: Be a Smartie

Lighten Up Marketing #5: Chipotle's Boo-Ritos