Spirited offering: a stellar spirits selection and exciting spirits promotions at Cantina Laredo...

Even though Cantina Laredo is a well established and popular Mexican concept--with 17 locations in six states--the eatery wanted to attract new customers and underscore its quality statement. The solution lay in leveraging its spirits program. The effort, which increased bar traffic and drove spirits sales, also earned the Consolidated Restaurant Operations concept the 2007 Cheers Best Chain Spirits Program Award.

"From a beverage standpoint, we decided to expand on our quality statement, which is that we serve authentic Mexican dishes in a sophisticated atmosphere," sa