Where?

The Skinny On Nutrition

21.2% Percent of diners who strongly agree that they like restaurants that provide nutrition information on menus, but a statistically equal percentage, 20.3%, strongly disagree about the importance of such information. Having nutrition information

Time For Something New?

2:1 Ratio of consumers who strongly agree to those who strongly disagree with the statement, “I may try a new restaurant once in a while, but I usually stick with those I know.” Gen Y diners (age 26 or younger) are most likely to stick with the familiar.

Be Prepared

33.1% Percent of respondents who say they have purchased more prepared, ready-to-eat meals from supermarkets in the previous 12 months than they did during the previous year. Gen Y diners (age 26 or younger) are most likely to have increased supermarket usage (44.3%); households with children also are more likely to bring home prepared meals.

Convenience Is Proximity

1 Rank of "located near my home" (49.6%) as a definition of convenience for those diners who say that is an important determinant of their dining-out destination. Time consideration—"dining experience is quick"—ranks second (16.3%) as a definition; "it's on my way" (14.6%) is third.