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Cheers Beverage Conference 2004 sets attendance, sponsorship records: Fleming's Bill Allen,...

It took a trip to the west coast to do it, but this year for the first time, attendance at the annual Cheers Beverage Conference topped 500 attendees, a quantum leap beyond early years and a significant increase even over 2003's successful New Orleans conference. With more than 60 sponsors, including nearly every important beverage alcohol firm, signing up to support the 1 1/2 day event, the conference has established an enthusiastic base for the future.

Among the conference highlights, keynoter Bill Allen, president and ceo of Fleming's Steakhouse and Wine Bar, advised

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