The economic geography of regional festivals.

Behavior at community festivals in Minnesota and Wisconsin small towns along the Mississippi River was examined. The two states were found to differ in how they treat beer sales and consumption.

Beer Drinking and Small Town Mississippi River Festivals

In the late 1950s and early 1960s, ethnic and city festivals became very popular in the U.S. The original goal of these festivals was either to stress the uniqueness of an area's ethnic makeup or of its economic traditions. Local pride was the prime stated emphasis of the festival. Examples include the Maifest, October-fe