On The Side

Haute Cuisine...Fast

Leeks with crystallized chicken and spices; hamburgers garnished with trocadero lettuce and tapenade; and green beans with pâté de canard top the best seller list at NH Hoteles' latest restaurant, Fast-Good at the NH Eurobuilding hotel, Madrid. Fast-Good,

"We came up with the idea of Fast-Good after analyzing the markets in different countries around the world," Adriá says. "Business customers do not have a lot of time for eating but are increasingly interested in living well and quality eating."

Fast-Good's menu combines ingredients used in traditional haute cuisine but prepared fresh—and fast. Rather than frozen French fries, guests watch cooks dice and fry potatoes in olive oil. Fresh fruit juices—including litchis, raspberry or red peaches—are prepared upon order.

Aside from its high-end ingredients, Fast-Good's ambience also lends itself to attracting business clientele. For now, NH Hoteles plans to test Fast-Good in this market for a couple of months with expansion plans throughout Spain and parts of Latin America in the next two years.

F&B People

The Radisson Plaza Resort Tahiti appoints Christian Pageot executive chef... The Sutton Place Hotel , Chicago, names Daniel Solone executive chef... Tim Koch returns to Hilton Short Hills , New Jersey, as executive pastry chef... Brian Keys is named director of food & beverage (F&B) at the Hilton Costa Mesa , California... Grand Hyatt Dubai appoints Mark Hagan chef de cuisine of Manhattan Grill... Sven Niederbremer is named executive chef of The Westcliff , Johannesburg, South Africa... Jeffrey Kollinger joins The Mansion on Turtle Creek , Dallas, as the director of catering... Estancia La Jolla Hotel & Spa , La Jolla, California, appoints Kathleen Doeller director of catering... Mövenpick Hotel Bur Dubai names Martin Zgraggen executive chef... The MUSE Hotel , New York, appoints Rob Curran executive chef and Eugene A. Macalinao F&B director... Conrad Centennial Singapore names Chris Busschaert pastry chef... Marcus Hotels & Resorts , Milwaukee, Wisconsin, names Keith Halfmann director of F&B... Joe Malone is appointed executive chef at Sheraton Atlanta Hotel ... The Westin St. Louis , Missouri, names Kevin McDonald F&B director... Renaissance Austin Hotel , Texas, appoints John Harvath director of F&B... Pan Pacific San Francisco appoints Diane Bulgo director of catering and conference services.