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Laloo's Goat's Milk Ice Cream reports that it will donate 25 Percent of the proceeds from...

Laloo's Goat's Milk Ice Cream reports that it will donate 25 Percent of the proceeds from specially marked pints of its product to the Waterkeeper Alliance and its local programs in New York, Los Angeles and San Francisco. The pints are being distributed at Whole Foods and other specialty grocers

in the three cities and surrounding areas throughout the summer. The promotion is in recognition of May as Watershed Awareness Month in California. The goal is to raise awareness and funds for Waterkeeper's efforts to educate consumers on ways to promote watershed protection in America.

Creating an Effective Mission Statement
Host Hattie Bryant of Small Business School interviews Anne Beiler of Pennsylvania-based Auntie Anne's Pretzel Company.