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Trends take flight at ISM: ISM is where to find the latest candy trends, which this year...

Publication: Candy Business
Date: Friday, March 1 2002

DESPITE INTERNATIONAL SECURITY and economic concerns, more than 28,000 candy buyers visited the International Sweets and Biscuits Fair (ISM) in Cologne. This was roughly the same number as last year, according to show organizer Koln Messe GmbH.

The four-day event featured 1,535 suppliers from 73 countries presenting a wide range of traditional and innovative products to trade visitors. Confectioners in the NCA's U.S. Pavilion agreed: The show remains an important sales and marketing opportunity and this year's event was a particular success.

Cindy Brooks, Ad

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