Labatt ads shelved after LLBO penalty. (Liquor License Board of Ontario)

Labatt ads shelved after LLBO penalty

In the trend toward harsher penalties, the Liquor License Board of Ontario has suspended Labatt's Ontario Breweries from advertising its Labatt's Blue and Blue Light products for three months.

Steve Grannum, general counsel, LLBO, said the penalty under the Liquor License Act was handed down after the Ontario division of Labatt Breweries of Canada failed to obtain approval for some of its ads.

Penalty also came as a result of complaints that Labatt was offering discounts and rebates to taverns and restaurants tha