The year in review: 1992. (brewery industry) (Industry Overview)

Cool summer weather and high precipitation dampened any hopes for a strong beer sales increase in 1992. The inclement weather conspired with a recession-plagued U.S. economy to keep growth to a minuscule 0.3 percent. Domestic beer sales (Domestic barrelage & imports) inched upwards by 0.2 percent to 188,985,000 31-gallon barrels.

Although beer sales remained flat as a day-old draft, the market was a frothy maelstrom beneath the surface, as brewers competed feverishly for every barrel of volume. The mission for the major players during 1992 was to maintain share at any cost,