Coors Light(R) Celebrates Mexican Team Chivas De Guadalajara 100th Anniversary at the LA Coliseum.
LOS ANGELES -- Coors Light Presents Face off between Superstar International Soccer Teams Club Deportivo Guadalajara S. A. de C.V. vs. FC Barcelona on August 6, 2006
Coors Light(R) celebrates the centennial anniversary of Mexico's most beloved soccer team, Club Deportivo de Guadalajara S.A. de C.V. (Chivas de Guadalajara), by presenting the Coors Light Torneo Del Centenario. The tournament kicks off in Los Angeles where Chivas de Guadalajara squares off against Spanish soccer league champions and UEFA European Cup champions, FC Barcelona, on Sunday, August 6, 2006, at the LA Coliseum. The international match will begin at 6:30 p.m. and is the second game of a doubleheader following an MLS match between Chivas USA and New England Revolution starting at 4 p.m.
"This will be the most exciting match to be played on U.S. soil in 2006, and it's an honor for us to be a part of Chivas' 100-year anniversary," said Paul Mendieta, director of Hispanic marketing for Coors Brewing Company. "Coors Light is proud to bring this international game to soccer fans in America just a few weeks after the conclusion of the World Cup."
Six Chivas de Guadalajara players will participate as part of the Mexican team playing in the FIFA World Cup 2006 in Germany. Chivas de Guadalajara recently advanced to semi-finals in Mexico's Torneo Clausura, and is currently playing in the quarterfinals of the prestigious Latin American tournament, Copa Libertadores 2006. Since 1906, the team has won 10 Mexican championships and become one of the most recognized and loyally supported teams in Mexico. Historically, Chivas has been the Mexican team that provides the most players to the Mexican National Team.
Barcelona will also participate in the world championships sending three of their players to play on the Spanish team. Barcelona, led by star player Ronaldinho Gaucho, was recently awarded their 18th Spanish soccer league championship title.
The game in LA marks the beginning of the fourth annual Coors Light Chivas de Guadalajara Soccer Tournament. Since 2002, the Coors Light tournament has presented Chivas matches against Santos Laguna, Pachuca, Cruz Azul, Boca Juniors and archrival Club America in the popular El Clasico de Clasicos. Additional 2006 Coors Light Torneo Del Centenario tournament matches will be announced at a later date.
About Coors Brewing Company
Coors Brewing Company is a subsidiary of Molson Coors Brewing Company, (NYSE: TAP) (TSX: TAP). It is the third largest brewer in the U.S. The company's U.S. brands include Coors Light, Molson Canadian, Coors, Killian's Irish Red, Keystone, Blue Moon, Coors NA and Zima XXX. For more information on Molson Coors, visit the company's Web site, www.molsoncoors.com.
