Professional Journals
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1. Distribution Technology: Human Error.(periodical distribution)
Byline: Karen Holt Can technology fix what magazine executives routinely refer to as the "broken" newsstand distribution system? Yes and no. Yes, the key technology ... (PREMIUM PERIODICAL ARTICLE)
2. Techno-marketing.(Customer Relationship Management software)
Byline: Susan Thea Posnock One just has to look at something that's relatively simple, like media kits - which today are being designed for online ... (PREMIUM PERIODICAL ARTICLE)
3. GOODBYE NUMBERS NERD.(magazine circulation)
Byline: Susan Thea Posnock Here's a scenario that most circulators can still only dream about. Two years ago, when John Kerner joined Sports Illustrated as ... (PREMIUM PERIODICAL ARTICLE)
4. SUBSCRIBE ALL YE FAITHFUL.(religious journals)
Byline: Rachel Lehmann-Haupt Early in her reign as editor-in-chief of Seventeen magazine, Atoosa Rubenstein began noticing that many readers signed their e-mails "God Bless." She ... (PREMIUM PERIODICAL ARTICLE)
5. SKIP ZIMBALIST: ENTHUSIAST.(Interview)
Byline: GEOFF LEWIS Efrem "Skip" Zimbalist III knows about enthusiast-magazine publishing. For years, he ran Times Mirror's magazine group, which included brands such as Field ... (PREMIUM PERIODICAL ARTICLE)
6. "Straight Up" Works Best for Martinis - Not Resumes.(career progression)
Byline: Karen Danziger Career paths that progress straight upward - promotion followed by promotion, each bringing increased responsibility, status and income - are so last ... (PREMIUM PERIODICAL ARTICLE)
7. Five Surefire Ways to Build Your Company's Value.(magazine publishing...
Byline: Reed Phillips For the past three years, publishers were happy just to keep their heads above water. But with the economy improving, the survivors ... (PREMIUM PERIODICAL ARTICLE)
8. The ABCs (and BPAs) of B-to-B Audits.(Bureau of Performing Audits)
Byline: Anthony DeRico The headlines certainly don't look good. This summer, a parade of stories detailed circulation crimes and misdemeanors by Belo Newspapers, the Tribune ... (PREMIUM PERIODICAL ARTICLE)
9. YOGA JOURNAL GOES WOMEN'S MAG.(womens periodicals)
Byline: Robert Newman Design Director, Fortune MAG STATS Yoga Journal Company Yoga Journal LLC Editor-in-chief Hillari Dowdle Managing Editor Kaitlin Quistgaard Design Director Sharyn Belkin ... (PREMIUM PERIODICAL ARTICLE)
10. Omni (1978-1996).(magazines publishing)
Byline: Rachel Lehmann-Haupt In the 1970s, Bob Guccione had it all - almost. Money poured in, as Penthouse, with its racier approach to soft-core porn, ... (PREMIUM PERIODICAL ARTICLE) | |
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1-10 (of 28) related articles
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1-10 (of 28) related articles
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