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If you are planning to conduct a focus group, the first thing you need is a well-planned strategy.
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Market research manager Deirdre Kurzweil shares her thoughts on market research and focus groups.
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Market research manager Deirdre Kurzweil discusses the level of homogeneity desired in focus groups.
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Market research manager Deirdre Kurzweil explains the importance of multiple focus groups.
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Market research manager Deirdre Kurzweil says that focus groups are not quantitative research.
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Oct. 29--BROOKSVILLE -- With the county's last budget cycle now in the rear view mirror, it's time for...
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Market research manager Deirdre Kurzweil explains the importance of using trained moderators in focus group research.
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jappleton@repub.com The focus groups are part of Superintendent Judith C. Houle's entry plan, which also includes individual interviews...
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Market research can provide critical information about the buying habits, needs, preferences, and opinions of current and prospective...
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Primary and secondary market research can provide valuable insight to help you shape your business and prevent costly...
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If Michael J. Morse hadn't known already that he would be fighting an uphill battle, he would have...
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Byline: Carol Lundberg If Michael J. Morse hadn't known already that he would be fightingan uphill battle, he...
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Using EEGs and, occasionally, magnetic resonance imaging to track electrical activity and blood flow in consumers' brains is...
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Kevin Warner, Senior Director of the Cisco Entrepreneur Institute, discusses the use of focus groups as a way...
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John Bello, cofounder and chief executive officer of South Beach Beverage Company, talks about the consumer research that...
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Market research manager Deirdre Kurzweil defines market research.
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Mass advertising is out. "Tryvertising" is in. Tryvertising, a relatively new try before you buy concept, allows companies...
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Nov. 2--WORTHINGTON -- As of Friday, the city of Worthington has completed the citizen input portion of its...
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Billerica MONDAY -- Planning Board, 5:30 p.m.; Selectmen, 7 p.m.; Compost Study Committee, 7 p.m.; Trustees of the...
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A good marketing plan can help launch a new business or grow an existing one. Make sure, however,...
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How to Turn Your Business Dream into a Successful Reality
Napa Valley business owners tell Sumer Morenz of D&B Digital TV how they turned passion into bottom-line success.
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