Order the 'Analysis of Bank Marketing Expenditures'.

By Albro, Walt
Publication: Bank Marketing
Date: Saturday, January 1 2000

Reminder: the new edition of BMA/ ABA's "Analysis of Bank Marketing Expenditures," is currently for sale. This publication enables banks to compare their marketing budgets with the averages of their peers. The booklet contains more than 2,000 statistics in graphs and tables. Also included is

information on the expenditures for more than 30 key bank marketing functions, including advertising, public relations, sales promotions, staff sales training and market research by media type and products. The data is organized by bank size.

Also included is a special Internet marketing section that offers information on the percentage of banks with Web sites. This section also includes information on banks that offer PG banking, including bill payment services, credit or loan increases, and other activities.

In addition, make sure to read these articles:

Bank marketing expenditures up, experience down

Despite a drop in last year's marketing budgets, banks expect to spend more in 2002, according to the American Bankers Association 2001 Bank Marketing Survey....

New 1999 'Analysis of Bank Marketing Expenditures' Now Available.

The 1999 edition of the Analysis of Bank Marketing Expenditures; 17th edition, is currently on sale. This publication enables banks to compare their marketing budgets ......

On Sale: 1998 Edition of 'Analysis of Bank Marketing Expenditures'.

One way that banks can assess the effectiveness of their marketing program is to compare how much they spend on marketing compared to other banks ......

Government Receipts and Expenditures: Estimates for the Third Quarter of 2006

NET government saving, the difference between current receipts and current expenditures of the Federal Government and state and local governments, was -$171.7 billion in the ......

Government Receipts and Expenditures: Estimates for the Second Quarter of 2006

NET government saving, the difference between current receipts and current expenditures of the Federal Government and state and local governments, was -$99.4 billion in the ......

US Manufacturing Business IT Expenditures by Level,2006-2011 is Broken out by Discrete and...

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c80637) has announced the addition of US Manufacturing Business IT Expenditures By Level, 2006-2011 to their offering. This Excel-based ......

New Report Rates the US Manufacturing Business TelecomServices & Equipment...

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c80645) has announced the addition of US Manufacturing Business Telecom Services & Equipment Expenditures By Level, 2006-2011 to their ......

Economic Outlook Causes Americans to Rethink Expenditures.

Eight Percent Predicting Bankruptcy in Next Six Months, Opinion Research Corporation Study Finds PRINCETON, N.J. -- The continuing economic downturn is weighing on the minds ......

Subject: Publishing industry, Commercial banks, Banking industry (Marketing)
Product: Commercial Banks
Location: Colorado

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