Impac Launches iMAP Market Analysis Platform

Impac Mortgage Holdings Inc., Newport Beach, California, has launched its Impac Market Analysis Platform (iMAP), a new Web-based market research tool designed to provide mortgage brokers and correspondent lenders with a comprehensive analysis of a state or metro market.

Impac's iMAP tool

The Impac Risk Index then summarizes the information for a chosen state or metro area and assigns it a grade-point-average score based on its overall market potential. Impac will update the index quarterly, based upon new economic and market data, according to Andy Chawla, Impac's senior vice president of enterprise risk management.

"Impac is continually striving to provide our clients with the most accurate, comprehensive information available to aid in their marketing strategies," said Chawla. "Our new iMAP system takes the legwork out of market research. With just a few clicks, our clients can call up reliable economic data and trends from a variety of trusted industry sources in whatever U.S. market they choose, and obtain the results in an easy-to-read graphical display."

Chawla stressed that the information provided by iMAP is intended to apprise users on current economic factors affecting areas in which they may be lending. It should be used only as a marketing guide, and should not be a factor in the lending decision.

iMAP launched in May and is available to Impac's clients via the Impac Direct Access system for Lending (iDASL), the company's automated underwriting engine.