Event Marketing

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Marketing Before and After a Trade Show Going to a trade show without advance preparation is a waste of time and money. Post-trade show follow-up ... (ARTICLE) Do Trade-Show Giveaways and Free Gifts Work? Well-thought-out trade-show giveaways do work. Irrelevant, unimaginative freebies do not. Read our article and learn some tricks of ... (ARTICLE) Study predicts increased value, role and spending for event marketing. Across all marketing disciplines, event marketing ranks second only to direct marketing in perceived return on investment (ROI), ... (PERIODICAL ARTICLE) Event Gospel To Be Spread By Loree Stark ... (PERIODICAL ARTICLE) International Special Events Society Special events planners, caterers, designers, event marketers, technical experts, transportation and destination professionals. Seeks to educate, advance, and ... (DIRECTORY OF ASSOCIATIONS SERIES) Has Event Marketing Peaked? Event marketing has retrenched over the past year after racking up substantial gains in 2004, according to a ... (PERIODICAL ARTICLE) The Future of Event Marketing Has event marketing hit its peak of popularity? (PERIODICAL ARTICLE) Has Event Marketing Peaked? Auburn Hills, MI — Event marketing has retrenched over the past year after racking up substantial gains in ... (PERIODICAL ARTICLE) Team One Bolsters Event Marketing Publicis Groupe's Team One has hired former studio and agency executive David Palmer in the new position of ... (PERIODICAL ARTICLE) The Event Marketing Handbook Beyond Logistics and Planning (Dearborn, $22.95) ... (PERIODICAL ARTICLE) Grossman to head KeyComm event marketing KeyComm Public Relations has created a sports, entertainment and event marketing division to be headed by Stephen Grossman, ... (PERIODICAL ARTICLE) Event marketing tops list of marketing tactics. The results of the annual survey of U.S.-based corporate marketing executives conducted by global event marketing agency The ... (PERIODICAL ARTICLE) Corporate Event Marketing Association Serves marketing communications professionals in the information technology industry. Provides a series of interactive forums, councils, and information ... (DIRECTORY OF ASSOCIATIONS SERIES) Ziff Davis Media creates new event marketing group. Ziff Davis Media (ZDM; New York) has partnered with TM Media, Inc. (New York), an executive events company, ... (PERIODICAL ARTICLE) New Event Marketing Scholarship Created The George P. Johnson Company and Computer Event Marketing Association have provided seed money to create an event ... (PERIODICAL ARTICLE) Marketing at events: 3 ways to turn your business into the main event. Whether your business is big or small, whether you target a few select customers or want the masses ... (PERIODICAL ARTICLE) The Other Side Of Event Marketing To many IT marketers, the words "event marketing" conjure up chaotic visions of the main floor at Fall ... (PERIODICAL ARTICLE) GES Positions As Event Marketing/Consulting Provider Las Vegas — GES Exposition Services, one of the dominant general-services contractors for trade shows, is pushing hard ... (PERIODICAL ARTICLE) Einson Freeman/Javelin Venture Melds Promotions, Event Marketing Three months after setting up shop in St. Louis, event marketing agency Javelin has formed a joint venture ... (PERIODICAL ARTICLE) Study: Mtg. Marketing Matters The overwhelming majority of more than 600 marketing executives said the importance of event marketing is on the ... (PERIODICAL ARTICLE)
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Corporate Event Marketing Association
Serves marketing communications professionals in the information technology industry. Provides a series of interactive forums, councils, and information exchange sessions.

Members: 300
Founded: 1990
Dues: corporate, $795 annual; individual, $295 annual.