Paint & decorating. (Product Knowledge Handbook 2002).

Paint should be viewed as a project starter, since the consumer rarely needs just a can of paint to complete his project. A good salesperson should always try to build on a basic paint sale by asking the customer about the surface they intend to paint, which helps them suggest the right paint and applicator. And since poor surface preparation leads to dissatisfied customers, make sure employees are familiar with the ins and outs of proper surface preparation and stress these points to the customer.

Consumers often lack the information they need to complete an entire pa