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Do the right thing. (Florida real estate developers)

By Longman, Phillip
Publication: Florida Trend
Date: Thursday, December 1 1994

Some Florida developers are discovering they can avoid creating sprawl and make money, too.

Conventional wisdom among the state's developers says you can't make money and do the right thing at the same time. Highly compact new communities like Seaside in Northwest Florida may win accolades from urban planners, so goes the common line, but they at best fill a narrow upscale niche. Seaside, one hears over and over again, isn't even a "real" community, but rather a resort. Most Florida developers continue to build sprawling low-density subdivisions, laid out with endless cul-

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