Go west.(Salt Lake City: market focus)

In 1847, a group of Mormon pioneers established camp in the Wasatch Mountain range in the valley of the Great Salt Lake--and a city was born. Utah boasts the nation's youngest population and one of the highest birth rates. Salt Lake City is a major transportation hub and sports a diversified economy. Today, Mormon influence dominates the state. Church-controlled Bonneville International Corp. owns KSL, the NBC affiliate and market leader.

But covering news here is tricky. Although the Salt Lake City designated market area (DMA) is No. 36 in population, it touches porti