Looking for clarity: a report on the bottled water industry in Florida.(Bottled Water)

In the early 1990s, only one small company pumped and bottled water inside the boundaries of the Suwannee River Water Management District that oversees the famed river and hundreds of Florida's deep-blue springs.

But over the next decade, as bottled-water sales began to float upward to steady 10% annual increases, bottled water companies of all sizes began to spring up all over Florida. In the Suwannee district today, three of the world's largest bottlers pump springs along the Suwannee and Santa Fe Rivers: Nestle Waters North America, a