Small Business Resources, Business Advice and Forms from AllBusiness.com

Gem of Florida's Gulf Coast

By Daphne Garland-McLean
Publication: Casual Living
Date: Tuesday, April 1 2008

Breathtaking sunsets, beautiful white sand beaches and a sunny climate are just a few characteristics that attract tourists and new residents to the greater Sarasota area. According to New York-based Easy Analytic Software, Inc., outdoor furniture sales will grow 26% in the next five years and grill

sales will increase by 23% during the same period.

Named one of the best places for business and careers by Forbes and recognized as one of the best places to retire by Money magazine, no wonder Sarasota is considered one of the best small town areas in the nation to live, work and raise a family.

The Sarasota metro includes the cities of Sarasota, Bradenton and Venice located in Manatee and Sarasota counties. This area offers a vibrant recreational and cultural scene with activities for every walk of life. It boasts a thriving business climate and healthy retail sales.

EASI's data shows the median household income for this market is $48,723, expected to increase nearly 30% by the year 2012 to $63,279. Currently, more than 91,000 households in this area have an annual income of $75,000 or more. But over the next five years, the number of higher income households is expected to grow a whopping 60%.

With these statistics, it is not surprising some of the state's oldest and newest homes are in this metro. Some homes were built more than 50 years ago and others are newly built gated waterfront estates. Host to one of the most affluent markets in Florida, this area is known to many as a center for the good life.

SPENDING FOR CASUAL LIVING PRODUCTS in millions

2007

2012

Change

Outdoor dining sets

$4.81

$6.04

25.8%

Other outdoor furniture

$2.40

$3.02

25.8%

Grills

$8.67

$10.63

22.6%

HOUSING CHARACTERISTICS

2007

2012

Change

Total housing units

385,343

436,219

13.2%

Number owner-occupied

248,567

284,485

14.5%

Median value of owner households

175,345

223,055

27.2%

Median rent

$924

$1,173

26.9%

HOUSEHOLDS BY RACE & ETHNICITY

2007

2012

Change

White

291,839

327,738

12.3%

African-American

14,896

18,535

24.4%

Asian-American

2,396

3,238

35.1%

Other

8,112

11,067

36.4%

Hispanic

14,542

18,966

30.4%

White, Non-Hispanic

279,381

311,973

11.7%

Household income

2007

2012

Change

Median

$48,723

$63,279

29.9%

Under $25,000

70,871

55,314

-22.0%

$25,000 - $34,999

39,112

34,073

-12.9%

$35,000 - $49,999

53,165

52,202

-1.8%

$50,000 - $74,999

62,833

72,862

16.0%

$75,000 or more

91,262

146,127

60.1%

Sarasota-Bradenton-Venice, Fla. area

2007

2012

Change

Total population

690,739

767,533

11.1%

Median age

48.6

49.6

Average household size

2.14

2.09

Starting a Business: Act Bigger Than You Are
Host Hattie Bryant of Small Business School interviews Tere Zubizarreta and coworkers of Zubi Advertising, an advertising agency based in Miami, Florida.