| Free Newsletters Giving sports that entertainment spin: Jamie Davis, managing director of ESPN STAR Sports,...
Ever heard of "Brokeback Monday"? It's not a spoof of the Oscar-winning Ang Lee movie Brokeback Mountain, but what some Monday nights are going to be like on STAR Sports from May onwards. And really it's nothing that should cause consternation among squeamish male sports fans--all it means is that they can expect to see Pro Bull Riders Association Built Ford Tough Series 2006 at 7 pm on a Monday night.
The promo is the brainchild of Jamie Davis, ESPN STAR Sports' (ESS) third managing director, who is launching new sports programming initiatives with an entertainment tw
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