- Differences between American and British television
advertising: explanations and implications.
Introduction Americans watching British television commercials must be aware that the British approach to television advertising is different from that generally found in the United States. Recent research has drawn attention specifically to differences in the amount of information carried by commercials in the two countries, in the creative approaches ......
- The More Things Change, More MIP Stays the
Same.
The future of MIP-TV discussed at a lively round table A longside the fan fare, the glamour, the rumblings and the official conferences, the Monte Carlo TV Market also served to calculate and analyze what's on the horizon for MIP-TV in these technologically mobile times. For this informal round table, ......
- Race and ethnicity in local television news: framing,
story assignments, and source selections.
********** Although the news media landscape at the end of the 20th century had been filled with an array of news sources, more Americans turned to local television for news than any other medium. According to the Pew Research Center for the People and the Press (2000), 56% of Americans ......
- The long road to radio studies.
For most of the medium's existence there has been an insufficient effort by academics and scholars to assess and acknowledge radio's role in American culture. Barbara D. Savage, author of Broadcasting Freedom (1999), put it succinctly when she wrote: Despite its ubiquitous presence in American life for over half ......
- Competing Ethos: Reliance on Profit Versus Social
Responsibility By Laypeople Planning a Television
Newscast.
According to the Pew Research Center (1996), viewership of network news dropped dramatically between 1993 and 1996 as believability ratings of television news declined, and though print readership remained steady, people ranked newspapers as even less believable than television news. Nightly news was the hardest hit, although all of the ......
- Co-productions: uses, misuses and
abuses.
Co-productions are not what they seem to be There are many financing arrangements that resemble co-productions but lack what Marla Ginsburg of Paris-based Gaumont Television cites as the driving force behind successful co-productions: a storyline that demands the participation of partners from different territories. Co-productions are often confused with pre-sales ......
- What's so great about America?
The newcomer who sees America for the first time typically experiences emotions that alternate between wonder and delight. Here is a country where everything works: The roads are paper-smooth, the highway signs are clear and accurate, the public toilets function properly, when you pick up the telephone you get a ......