Fuel discounts: simply irresistible: loyalty programs are cultivating a new breed of...

As long as gasoline prices remain high, consumers will be attracted to fuel discounts. That's the common sense that led retailers to create customer loyalty programs in which fuel discounts are the prize, instead of the more customary prizes like airline travel or cash back. To make it even more attractive to c-stores, this type of program can be implemented in a store that doesn't even have gas pumps.

However, just because fuel discounts are popular, are they right for all c-stores? Are they inexpensive, easy to integrate and cost-effective? Here is the information you